What is Text Message Marketing?
Text message marketing is the use of text messages (also referred to as SMS or short message service) to deliver promotional messages to mobile subscribers. Enterprise companies use text message marketing to increase brand awareness, generate sales, share news alerts, increase web traffic, solicit donations, announce new products, share promo codes, and promote sales.
With text message marketing, you can quintuple donations for any nonprofit or political campaign, set marketing agencies apart from their competition, and engage mass amounts of people in real time in just a few steps.
Benefits of SMS Marketing for Enterprises
SMS marketing delivers unparalleled open, engagement, and conversion rates.
Why Tatango for Enterprise?
Tatango has been the SMS marketing industry leader for the past 13 years, specializing in SMS marketing, MMS marketing, and RCS business marketing. Tatango is the only SMS provider that can send up to 5,000 characters per message, enabling brands to communicate whatever (and however much) they need to via text.
Additionally, the Common Short Code Administration has awarded Tatango their highest designation of Premium Partner. With the best deliverability, speed, segmentation, and analytics in the industry, we can ensure that all messages get where they need to go—right on time and with the highest return on investment for enterprise brands.
Tatango’s Enterprise Features & Functionality
Tatango’s SMS marketing platform is specifically designed for enterprises.
Create custom workflows based on subscriber actions. Messaging workflows enable you to step away from your computer and turn the texting over to Tatango. You can create messaging workflows to welcome new subscribers, request additional information such as email addresses, or request custom information to personalize your campaigns based on a subscriber’s birthday, zip code, first name, or favorite products. Tatango gives you the marketing tools to easily create any type of messaging workflow you want and quickly deploy it live.
Send exactly the right text message to exactly the right mobile subscribers. With Tatango software, you can segment subscribers based on demographics such as gender, age, income, marital status, and more. You can also segment by location data to message subscribers based on zip code, timezone, city, and state. This makes your campaigns hyperlocal, which is helpful for organization fundraising, event turnout, franchise promotions, and more. You can even segment based on whether subscribers have taken certain actions or which campaigns they opted in from. Tatango subscriber segmenting enables highly targeted messages for highly profitable results.
Tap into easy-to-use, responsive, web-based analytics to make measuring your campaigns easy and intuitive. Create custom visual reports based on subscriber trends, date ranges, new subscribers, lost subscribers, and more. Know exactly how much profit each text message returns and which messages drive the most customer engagement. Tatango's enterprise analytics reports are fully customizable, so you can review, export, and improve your results anywhere, any time.
With subscriber profiles, you get extensive insights into each subscriber. See opt-in information such as when the subscriber opted in, the attribution source, and which SMS keywords they used to join. Create and store any type of information about subscribers you find valuable, such as name, email address, birth date, phone number, wireless carrier, texting history, and more. All of this information is securely stored for each subscriber in their subscriber profile.
Personalization is proven to significantly improve ROI. Use Tatango merge tags to insert custom subscriber information into text messages, such as subscriber's first name, email address, state, city, zip code, and other custom data. You can even use custom coupon code merge tags to track the point of sale, identify which coupon codes have or haven't been redeemed, insert an expiration date based on when the subscriber receives the message, and reduce coupon fraud.
From Mailchimp to Hubspot, Marketo, Constant Contact, and more connect your Tatango account with hundreds of powerful web services—no coding required. Tatango integrations enable enterprise businesses and organizations to seamlessly grow their email lists, sell products, and collect donations on the platforms their organization is already using.
Tatango Developer API
Easily integrate Tatango into any existing software or application or build any features and functionality on top of Tatango to fully customize your SMS marketing program to your company. With the Tatango API, you can add new mobile subscribers from existing software or applications to your Tatango database with a simple API call. You can even use the API to easily update a subscriber's name, email address, zip code, and other information.
With easy-to-use marketing automation, you can automate text messages based on events such as birthdays, new subscribers, and timezones. Surprise and delight SMS messaging subscribers by automating messages based on their birthday, reward new subscribers by sending out a special SMS promotion after they opt in, build a series of daily messages for a subscriber's first month, or ensure that customers always receive time-sensitive promotions in their timezone. Tatango's text message marketing software even automates CTIA and wireless carrier compliance messaging, protecting your brand from costly lawsuits.
Track the success of every text message you send subscribers. Tatango's SMS marketing analytics tell you which mobile subscribers receive a message, which don’t, and why. View granular data such as how many of your mobile subscribers click on hyperlinks in your messages, a real-time feed of subscriber responses to your messages, and reports about how many customers unsubscribe after a message. These reports can help you determine which types of messages your mobile subscribers prefer and allow you to improve subscriber retention and conversions over time.
Get complete control of who has access to the account and what permissions they have. Designate admins who can view and manage all the account's texting campaigns or limit manager permissions so people only have access to the specific campaigns they've been assigned to manage. Invite new users, change permissions, remove users, edit billing information, and more.
Types of Enterprise SMS Marketing
Enterprise Brands Choose Tatango
Jenn LovelacePapa Murphy’s
Stewart KelpeDesert Sun
Mark HickmanTMP Worldwide
Kristen LuidhardtProsper Group
Enterprise SMS Marketing Case Studies
Get results like these using Tatango enterprise SMS marketing software.
Enterprise Texting FAQs
How Tatango’s Enterprise SMS Platform Works
Tatango’s text message marketing platform and SMS service make it easy for brands to get started setting up their campaigns and marketing efforts and text messaging consumers. First, we'll help you secure a strategic short code, the number you'll use to message customers—the easier for consumers to remember, the better. Then, we'll help you navigate leasing and provisioning your short code so you're within your legal rights to send bulk SMS messages to consumers.
The fun part comes next: choosing your keywords, promoting your campaigns, and sending your text messages. At Tatango, we have more than 13 years of experience and know what it takes to be successful with SMS marketing. We would love to show you the tricks of the trade.