Enterprise SMS Marketing

Text message marketing is the single most effective way for enterprise companies to drive new customers, sales, and revenue.

What is Text Message Marketing?

Text message marketing is the use of text messages (also referred to as SMS or short message service) to deliver promotional messages to mobile subscribers. Enterprise companies use text message marketing to increase brand awareness, generate sales, share news alerts, increase web traffic, solicit donations, announce new products, share promo codes, and promote sales.

With text message marketing, you can quintuple donations for any nonprofit or political campaign, set marketing agencies apart from their competition, and engage mass amounts of people in real time in just a few steps.


Benefits of SMS Marketing for Enterprises

SMS marketing delivers unparalleled open, engagement, and conversion rates.


99% Open Rates

Text message marketing has the highest open rate of any mass marketing channel, with an impressive 99% open rate. That’s nearly five times higher than email marketing, which has open rates of just 20%. And nearly 20 times higher than social media, which only shows business posts to an estimated 5% of followers. Text message marketing is the best (if not only) channel to ensure that virtually everyone sees your promotions and mobile alerts.

Messages Opened Immediately

Consumers open 90% of SMS marketing messages within just three minutes. That makes text message marketing the best channel for promoting your time-sensitive specials. Many enterprise businesses use SMS marketing to share promotions in real time, such as lunch coupons before consumers are more likely to buy on their lunch breaks, or news alerts after a major press conference or when you need to meet a fundraising deadline.

Spam-free Channel

Text message marketing is a spam-free channel that benefits marketers and consumers alike. The Telephone Consumer Protection Act prohibits brands from sending unwanted text messages to consumers. Because consumers only receive messages if they give their consent, they're more likely to trust and open the texts they receive.

Robust Customer Insights & Analytics

SMS marketing features elements like click-to-call phone numbers, URL links, and unique promo codes, all of which enable enterprise brands to seamlessly track the success of text message marketing campaigns. This gives brands more insight into their consumers and more insight into the precise return on investment of each and every message they send.

Cross-Device and Cross-Carrier

Every mobile device can receive SMS messages, no matter which carrier the consumer uses. This means none of your messages are at risk of being lost on users who don’t have a certain app or software and instead makes text message marketing an easily accessible customer communication and marketing method everyone can use.

Popular with Consumers

Texting is already part of daily life for most consumers, so there's no learning curve as there can be with other marketing channels. According to the Pew Research Center, 92% of adult Americans have a cell phone capable of receiving text messages. As time spent on phones increases, text message marketing is only going to become more popular.

Eye-Catching Promotions

Enterprise text messages can include copy, videos, images, and GIFs that bring products and services to life. Restaurants can promote mouth-watering images of food that make customers rush to their nearest fast-food joint, and retailers can send a message with the latest clothing that inspires customers to order right from their phones.

Highly Visible Channel

Another benefit of business text messaging is that all marketing text messages end up in the same place as text messages from family and friends. Whereas emails might be filtered into the promotions tab or spam folder and then bulk-deleted without a glance, all text messages go to one mobile messaging app, which everyone has on their phones and opens several times an hour to text their family and friends. This significantly increases the chances that consumers open (and read) the messages they receive from brands.

Why Tatango for Enterprise?

Tatango has been the SMS marketing industry leader for the past 13 years, specializing in SMS marketing, MMS marketing, and RCS business marketing. Tatango is the only SMS provider that can send up to 5,000 characters per message, enabling brands to communicate whatever (and however much) they need to via text.

Additionally, the Common Short Code Administration has awarded Tatango their highest designation of Premium Partner. With the best deliverability, speed, segmentation, and analytics in the industry, we can ensure that all messages get where they need to go—right on time and with the highest return on investment for enterprise brands.


Tatango’s Enterprise Features & Functionality

Tatango’s SMS marketing platform is specifically designed for enterprises.


Messaging Workflows

Create custom workflows based on subscriber actions. Messaging workflows enable you to step away from your computer and turn the texting over to Tatango. You can create messaging workflows to welcome new subscribers, request additional information such as email addresses, or request custom information to personalize your campaigns based on a subscriber’s birthday, zip code, first name, or favorite products. Tatango gives you the marketing tools to easily create any type of messaging workflow you want and quickly deploy it live.

More Info About Messaging Workflows

Tatango Messaging Platform -Messaging Workflows
Tatango Messaging Platform -Subscriber Segmenting

Subscriber Segmenting

Send exactly the right text message to exactly the right mobile subscribers. With Tatango software, you can segment subscribers based on demographics such as gender, age, income, marital status, and more. You can also segment by location data to message subscribers based on zip code, timezone, city, and state. This makes your campaigns hyperlocal, which is helpful for organization fundraising, event turnout, franchise promotions, and more. You can even segment based on whether subscribers have taken certain actions or which campaigns they opted in from. Tatango subscriber segmenting enables highly targeted messages for highly profitable results.

 

Subscriber Analytics

Tap into easy-to-use, responsive, web-based analytics to make measuring your campaigns easy and intuitive. Create custom visual reports based on subscriber trends, date ranges, new subscribers, lost subscribers, and more. Know exactly how much profit each text message returns and which messages drive the most customer engagement. Tatango's enterprise analytics reports are fully customizable, so you can review, export, and improve your results anywhere, any time.

More Info About Subscriber Analytics

Tatango Messaging Platform -Subscriber Analytics
Tatango Messaging Platform -Subscriber Profiles

Subscriber Profiles

With subscriber profiles, you get extensive insights into each subscriber. See opt-in information such as when the subscriber opted in, the attribution source, and which SMS keywords they used to join. Create and store any type of information about subscribers you find valuable, such as name, email address, birth date, phone number, wireless carrier, texting history, and more. All of this information is securely stored for each subscriber in their subscriber profile.

More Info About Subscriber Profiles

Personalization

Personalization is proven to significantly improve ROI. Use Tatango merge tags to insert custom subscriber information into text messages, such as subscriber's first name, email address, state, city, zip code, and other custom data. You can even use custom coupon code merge tags to track the point of sale, identify which coupon codes have or haven't been redeemed, insert an expiration date based on when the subscriber receives the message, and reduce coupon fraud.

 

Tatango Messaging Platform -Messaging API
Tatango Integrations

Enterprise Integrations

From Mailchimp to Hubspot, Marketo, Constant Contact, and more connect your Tatango account with hundreds of powerful web services—no coding required. Tatango integrations enable enterprise businesses and organizations to seamlessly grow their email lists, sell products, and collect donations on the platforms their organization is already using.

 

Tatango Developer API

Easily integrate Tatango into any existing software or application or build any features and functionality on top of Tatango to fully customize your SMS marketing program to your company. With the Tatango API, you can add new mobile subscribers from existing software or applications to your Tatango database with a simple API call. You can even use the API to easily update a subscriber's name, email address, zip code, and other information.

Tatango Messaging Platform -Developer API
Tatango Messaging Platform -Messaging Automation

Messaging Automation

With easy-to-use marketing automation, you can automate text messages based on events such as birthdays, new subscribers, and timezones. Surprise and delight SMS messaging subscribers by automating messages based on their birthday, reward new subscribers by sending out a special SMS promotion after they opt in, build a series of daily messages for a subscriber's first month, or ensure that customers always receive time-sensitive promotions in their timezone. Tatango's text message marketing software even automates CTIA and wireless carrier compliance messaging, protecting your brand from costly lawsuits.

 

Messaging Analytics

Track the success of every text message you send subscribers. Tatango's SMS marketing analytics tell you which mobile subscribers receive a message, which don’t, and why. View granular data such as how many of your mobile subscribers click on hyperlinks in your messages, a real-time feed of subscriber responses to your messages, and reports about how many customers unsubscribe after a message. These reports can help you determine which types of messages your mobile subscribers prefer and allow you to improve subscriber retention and conversions over time.

Tatango Messaging Platform -Messaging Analytics
Tatango Messaging Platform -Administrative Controls

Administrative Controls

Get complete control of who has access to the account and what permissions they have. Designate admins who can view and manage all the account's texting campaigns or limit manager permissions so people only have access to the specific campaigns they've been assigned to manage. Invite new users, change permissions, remove users, edit billing information, and more.

 

Types of Enterprise SMS Marketing


Retail Text Marketing

Top retailers use enterprise SMS marketing to message subscribers about deals, drive new sales, send SMS surveys, and announce new products. By including direct links to products, personalizing text messages, and reminding customers about products they left in their cart, retailers can grow their revenue and earn back money for every text they send.

Restaurant Text Marketing

Restaurants use enterprise SMS marketing to message subscribers about new food items, incentivize return visits with coupon codes, or message customers about deliveries. Use SMS marketing to send crave-worthy photos to consumers so your restaurant is top of mind around mealtime.

Agency Text Marketing

Agencies use enterprise SMS marketing to improve results for their clients, beat out the competition, and grow their client email and text message marketing lists. Agency clients can use Tatango text messaging software to advertise opt-ins, send messages on behalf of clients, and create a successful growth strategy.

Enterprise Brands Choose Tatango


Wendy's
Summit
Seattle's Best Coffee
Big Red Soda
Paramount Pictures
Papa Murphys
Mophie
Pilot Flying J
Chegg
Seattle Sun Tan
Sherwin Williams
Julep
tbs
Sony Music
University of California
FYE Logo
Keller Williams
Cumberland Farms

Jenn Lovelace

Papa Murphy’s
“Tatango has provided us with an industry-leading mobile platform that is extremely intuitive and easy to use. Derek and his team are true partners, incredibly professional, and a pleasure to work with.”

Stewart Kelpe

Desert Sun
“Not only did Tatango help us build a large database of customers' mobile phone numbers that we’ll be able to use for ongoing promotions, but also the initial text offer generated significant revenue for our company, far exceeding my expectations.”

Mark Hickman

TMP Worldwide
"Wow… I’m blown away by the text message marketing platform. It’s turn-key, easy, and very user-friendly. I’ve worked in digital marketing for many years now, and I’ve never seen anything like this before. I think it’s great. It’s no wonder Tatango is so successful."

Heather Harrington

Julep
“The results we’ve seen from our Julep Mobile Insider Club have definitely opened our eyes to using SMS marketing to drive e-commerce sales.”

Melanie Weitzner

ChowNow
“Tatango makes it easy for our clients to get their mobile apps in the hands of more customers. We’ve seen nothing but positive results from using their services.”

Kristen Luidhardt

Prosper Group
“By partnering with Tatango, we’re now able to offer a full suite of text message marketing solutions to our clients. Not only has this helped us grow existing relationships with our clients, but it has also allowed us to win new business.”

Enterprise SMS Marketing Case Studies

Get results like these using Tatango enterprise SMS marketing software.


Seattle Sun Tan

4,750 new subscribers in the first 30 days generating $196,000 in new sales.

Avenue Stores

6,600% ROI from MMS coupons with an average open rate of 97%.

Carl’s Jr.

$14 in new sales for every $1 they spent on their SMS marketing campaign.

Kiehl’s

73% of customers who signed up for their SMS campaign made a purchase.

Dunkin' Donuts

21% increase in store traffic from their texting campaign.

Ford Motor Company

15.4% conversion from their texting campaign.

Papa John’s Pizza

33% increase in overall sales during three-week SMS marketing campaign.

Pizza Hut

Reported SMS marketing to be 142% more efficient in increasing sales than other channels.

Subway

9% redemption rate via SMS marketing versus 1% redemption rate via direct mail.

Westfield Malls

6,000 new subscribers in one week.

Taco Bell

13,000 opt-ins within the first five weeks.

Enterprise Texting FAQs


How Tatango’s Enterprise SMS Platform Works

Tatango’s text message marketing platform and SMS service make it easy for brands to get started setting up their campaigns and marketing efforts and text messaging consumers. First, we'll help you secure a strategic short code, the number you'll use to message customers—the easier for consumers to remember, the better. Then, we'll help you navigate leasing and provisioning your short code so you're within your legal rights to send bulk SMS messages to consumers.

The fun part comes next: choosing your keywords, promoting your campaigns, and sending your text messages. At Tatango, we have more than 13 years of experience and know what it takes to be successful with SMS marketing. We would love to show you the tricks of the trade.