Even after 12 years, we still get asked all the time, what is Tatango? In short, Tatango is a text message marketing platform that allows businesses the ability to send text messages to their customers.
Text message marketing is where a business sends one text message to thousands or even millions of people who have opted in to receive those text messages. For example, if you ever have received a text message from a business, then you’ve received text message marketing.
Text message marketing is incredibly effective because, while emails can sit unopened in an inbox for hours—or worse, sent directly to the trash folder—78% of consumers say that SMS is the fastest way to reach them. In fact, 90% of text messages are read within just 3 minutes. That makes text message marketing a perfect channel for marketers who have a time-sensitive promotion or alert to share.
It’s very important to understand that text message marketing is not spam. Because of very strict federal protections for consumers in the United States, businesses can only text message people that have opted-in to receive those text messages. From a consumer’s perspective, they’ll only ever receive text messages from businesses that they’ve signed up to receive.