A weekly roundup of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!
ABI Research Shows That China is Rapidly Adopting, Deploying Mobile Marketing
45% of Chinese city-dwellers had signed up to receive text alerts.
The Top 10 Places to Lose Your Cellphone
If you lose your phone on an airplane, there is only a 0-15% chance of recovery.
The Surprising Media Habits of Teens
In Q1 2011, teens 13-17 sent an average of 3,364 mobile texts per month, more than doubling the rate of the next most active texting demo, 18-24 year olds (1,640 texts per month).
Chicago firm files sues Lithia Motors over ads allegedly sent by text message
The text directed him to reply “Stop” to opt out of future texts. McLaren replied “Stop,” but the suit says that he received another text around a week later:
Chicago Fire taps SMS to interact with fans at sports games
“Our email subscription rates have dipped, but our SMS subscribers have steadily increased over the past few months,” she said.
Political SMS Campaign Teaches New Dog, Old Trick
With the average text message being opened within four minutes of being received, it was no surprise that the radio station reported that 90% of all callers into that show were Scott Brown supporters.
Are Billboards Banning SMS Advertising?
I’ve heard from a reliable source in the industry, several of the major billboard companies are moving towards a ban on SMS advertising on billboards.
Unsubscribe From Tatango SMS Campaigns With Ease
Tatango is different though as we recently became the first SMS provider to voluntarily add a short opt-out notice to each and every SMS campaign sent through our system.