Looking for statistics on which types of companies consumers prefer to receive transactional text messages from? If so, you’re in luck, as Vibes, in partnership with Equation Research, recently released their Transactional Messaging Consumer Report 2016, answering this question.
The survey was done between March 3, 2016, and March 7, 2016. It included 1,001 participants recruited via email from a nationally representative database, which consisted of consumers 18 years or older, with a balanced gender and geography makeup.
So which types of companies did consumers prefer to receive transactional text messages from? We have the answers below.
Banking/Financial Text Message Alerts – 67%
Think account-based text messages for when a transaction occurs, your bank balance is too low, to confirm purchases to prevent bank fraud, etc.
Retail Store Text Message Alerts – 64%
Think text message alerts for purchase confirmations, shipping notices, in-store product location information, etc.
Travel Text Message Alerts – 55%
Think text message alerts for flight changes & delays, hotel check-out reminders, etc.
Delivery/Restaurant Text Message Alerts – 55%
Think text message alerts for confirmation that your order has been received, or is on its way, your table is ready, etc.
Service Company Text Message Alerts – 44%
Think text message alerts for automotive maintenance reminders, service appointment reminders, etc.
Transportation Text Message Alerts – 39%
Think Uber type text message alerts letting you know that your car has arrived.
Insurance Text Message Alerts – 35%
Think text message alerts for upcoming renewals, claims processing updates, etc.
Consumer Electronics Text Message Alerts – 33%
Think text message alerts for when your wash is done, you need to buy more milk, etc.
Want to know which type of devices consumers prefer to receive transactional type messaging on? Check out our recent post entitled 70% Prefer Service-Based Messages Sent to Mobile Phone.
