SMS Marketing Industry News

Top 10 Takeaways From the MMA Forum North America

Major props to Jeremy Agulnek from Vibes for his excellent recap of his experience at this years MMA Forum in San Francisco. Below are his the top 10 takeaways from attending the event. I highly encourage you to jump over to the Vibe’s blog and dive into each one of these takeaways, there’s a lot of insight into mobile marketing for 2013 in each one.

1) With better data comes increased brand spend

2) MMA committees are loaded with vendors, lacking brand participation

3) Mobile advertising ecosystem is complex and highly competitive

4) Mobile advertising is missing the end-user tracking capabilities that the desktop advertising market leverages

5) The use of precise location (lat-lon or “GPS”) for mobile advertising targeting is maturing

6) The market is not sold on Passbook, but will be by the end of this year

7) Mobile couponing is too fragmented, requires broader industry collaboration or winner(s) to emerge

8) Email service providers are making a big push into mobile

9) Push notification marketing is not broadly understood

10) MMS is still struggling to become a widely-adopted marketing channel


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