With 924 articles published, and over 1.25 million page views, the Tatango SMS marketing blog has become the leading resource for SMS marketers on the web. In 2016 alone, the Tatango team published over 100 articles, and amassed over 200,000 page views. To help our new readers, we put together this list of the top 10 SMS marketing blog posts that were published in 2016 (based on page views).
Want more? Check out the top 3 SMS marketing categories on the Tatango blog below.
- SMS Marketing Case Studies (70 articles)
- SMS Marketing Examples (236 articles)
- SMS Marketing Advice (187 articles)
So without further ado, we present to you the top 10 SMS marketing blog posts of 2016.
#1 – iOS 10 – What SMS Marketers Need to Know and Do
By October, nearly half of all U.S. iPhone users had already upgraded to iOS 10. Why this mattered for SMS marketers, is that with this update, Apple started displaying previews of the mobile websites that were being linked to in text messages. In this SMS marketing blog post, we give SMS marketers all the information they need to know about iOS 10, including how it works, how to enable and disable previewing on a recipient’s mobile device, and how to not only select which image you’d like to show up in the preview, but how to tell Apple whether to display the image horizontally and vertical. Read Full Article Here.
#2 – Hillary Clinton Using Text Message Marketing to Reach Voters
In 2016, SMS marketing played a significant role in the U.S. elections. In this blog post, the Tatango team shows you exactly how Hillary Clinton was using text messaging in an effort to win her way to the White House. We show you how Hillary Clinton was promoting her text messaging campaign, we take you through the opt-in process step-by-step, we show you how she was using text messaging to solicit mobile donations, and we show you some of the SMS and MMS messages she sent to her supporters during her presidential run. Read Full Article Here.
#3 – 50,000 Text WORK to 82623 to Join Bernie Sanders’ SMS Campaign
Just as SMS marketers were interested in how Hillary Clinton was using text messaging, they were also interested in how Bernie Sanders was using text messaging. Makes sense, as one in five voters said that the best way to reach them was via text message. In this blog post, we show you how Bernie Sanders was able to generate over 50,000 opt-ins during a single event, nearly getting 50% of all attendees to opt-in! Read Full Article Here.
#4 – Spokeo v. Robins – Ruling Changes Future of TCPA Lawsuits
Our readers are very interested in the TCPA (Telephone Consumer Protection Act), and how it applies to SMS marketing. In May, we wrote about how the U.S. Supreme Court’s decision in the case of Spokeo, Inc. v. Robins, could be used in a defendant’s defense strategy. In addition to our coverage of the court’s decision, we also got feedback from renowned TCPA attorney, Mike Hazzard, a partner at Jones Day in Washington, D.C. Read Full Article Here.
#5 – Tatango Launches U.S. Short Code Directory
In March, we announced on our blog the launch of the U.S. Short Code Directory. The U.S. Short Code Directory is a free resource, which provides SMS short code ownership information to both SMS marketers and consumers. The short code directory originally launched with 4,000 SMS short codes, and now has information on over 8,000 SMS short codes. The U.S. Short Code Directory is still the only place on the web to find SMS short code ownership information. Read Full Article Here.
#6 – SMS Autoresponder Example: Chipotle Offers Rain Check on Lunch
If you’re looking for a great example of how a brand can use an SMS autoresponder, you’re going to want to check out this blog post we did on Chipotle. Back in February, Chipotle closed their doors for lunch, but instead of leaving their loyal customers hungry, and disappointed, they used an SMS autoresponder to offer a free burrito, burrito bowl, salad, or order of tacos, to those customers that were inconvenienced. This is a great example of how a brand can turn a negative situation into a positive situation, by simply using SMS marketing. Read Full Article Here.
#7 – 2016 Candidates Capitalize on SMS Donations
I think by now you’re starting to see a theme, and that’s that there was a lot of interest from readers in how presidential candidates were using SMS marketing. This blog post in particular illustrated the difference between how Ted Cruz and Bernie Sanders used text messaging to solicit and collect donations from their supporters. With nearly 20% of all money raised for Hurricane Sandy relief coming from text message donations, it’s a no-brainer that political marketers were interested in how they could use this technology for their own candidate or cause. candidates would want jump onboard the text message donation bandwagon. Read Full Article Here.
#8 – What Happened to Mobile Messenger, Payvia, MoGreet and Outspoken?
When big names in SMS marketing like Mobile Messenger, Payvia, MoGreet, and Outspoken, all but disappear, there’s a lot of people left wondering what happened. The problem is that it’s almost impossible to find someone that knows exactly what happened to these SMS marketing providers. Instead of just shrugging it off, and letting bygones be bygones, we decided to figure out exactly what happened to these once large players in the SMS marketing industry. Read Full Article Here.
#9 – Ford Adds SMS Autoresponders to Window Stickers
Like was the case with Chipotle, Tatango blog readers love to hear about brands using SMS autoresponders. This SMS marketing blog post details how Ford is using SMS autoresponders to engage potential buyers, by Ford putting unique SMS keywords on each vehicle’s window sticker. When the interested buyer texts the unique keyword to Ford’s SMS short code, they receive back information on that specific Ford vehicle. Read Full Article Here.
#10 – Behind the Scenes of Subway’s Text Messaging Campaign
In this blog post, Tatango takes readers behind the scenes to see exactly how Subway, one of the fastest growing fast food franchises, is managing their SMS marketing campaign. In our analysis, we review how and where Subway is advertising their text messaging campaign, the process for customers to opt into the campaign, and even how Subway is tackling the issue of mobile coupon code fraud. Read Full Article Here.
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