With mobile phones become smarter and smarter each year, you’d think consumers would be using text messaging less and less, as sending a text message is relatively simple, when compared to all that a smartphone is capable of. Not true according to Experian’s new report titled Millennials come of age: ConsumerSpeak Series, which ranks text messaging as the #1 activity for smartphone users 35 years and older.
What about Millennials though, as those are the consumers of the future right? Text messaging ranks as the #2 most popular activity by smartphone users, just under talking on their phones.
What’s interesting is that not much has changed since 2011, the last time we saw a report similar to this.
The data above is based on the Fall 2013 Simmons® National Consumer Study (NCS), which is a comprehensive survey of 23,689 U.S. adults measuring in-depth consumer lifestyles, attitudes, brand preferences and more providing marketers with a complete view of the consumer.
