SMS Marketing Statistics

Text Messaging Continues to Grow in 2011

A new report from comScore just came out that shows text message usage is still on the rise in the US. I’ve embedded the comScore report below, which also shows the change in browser usage, downloading apps, accessing social networking sites, playing games and listening to music on the mobile phone.

What’s interesting about this comScore report is that not one action on the mobile phone is trending downwards. A lot of this is due to the increased adoption of smartphones, and possibly the sharp decline of people spending time with older media such as newspapers and magazines.

While the usage numbers in this report are trending upwards, have you experienced usage of any of the below declining with your own mobile usage? If so, let us know in the comments section below.

Text Message Usage Statistics 2011


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