A weekly roundup from October 29th to November 4th of the most important articles from all around the world that have a direct impact on Mobile Marketing, and a couple that are just awesome!
SMS Marketing Industry News:
Cell Phone Donations Impacting Presidential Campaign Fundraising
The ability for supporters to donate via cell phones is having a significant impact on the campaign finances of both Mitt Romney and Barack Obama during the final months of the Presidential race.
GAY-RIGHTS GROUP CALLS FOR INVESTIGATION OF ANTI-OBAMA TEXT MESSAGES
The Human Rights Campaign (HRC), a gay-rights group, has asked the Federal Communications Commission (FCC) to investigate an onslaught of anti-Obama text messages.
Seen on the Mobile Scene: Citi Cards Has My Back with Mobile Fraud Alerts
Fraud alert text messages asking purchaser to verify his transactions new from citi cards.
People Received Thousands of Unwanted Political Spam Text Messages Last Night
Many people received unsolicited spam political text messages last night from anonymous anti-Obama sources. The messages have come from different email sources, including email@example.com and firstname.lastname@example.org. These abuses threaten what is a very promising technology of text messaging for political engagement. People did not opt-in to receive these messages and ultimately end up having to pay the cost for this unwanted misinformation that appeared on their mobile phones.
Victoria’s Secret bolsters awareness for new VSX line via rich-media messaging
Victoria’s Secret is using rich media messaging to offer consumers video content, as well as other exclusives about its new VSX Sport line.
The Strange Anti-Obama Texts Blowing Up D.C.-Area Cell Phones
On Twitter Tuesday night, political operatives and journalists reported receiving spam texts attacking President Obama. The texts come not from phone numbers but from email addresses, most with mysterious domains: email@example.com, firstname.lastname@example.org, email@example.com.
Toothless government loses to SMS trolls: Mega business of bulk texts thriving despite ministry strictures
Unsolicited bulk SMSes continue to flood the message box of residents despite a crackdown by Telecom Regulatory Authority of India (Trai) chairman Rahul Khullar.
Tatango SMS Marketing News:
Chipotle Takes Tatango’s Advice
Last Halloween we offered Chipotle advice on their SMS Boorito Fail and it looks like this time around they took our advice!
How The TCPA Impacts Text Messaging Marketing
If you are looking to set up a text message marketing campaign, then it is important that you understand the Telephone Consumer Protection Act (TCPA) or you could face some hefty fines for SMS spam-like Jiffy Lube & TextMarks or the Academy of Design and Technology.
SMS Broadcast Interface Gets Upgraded
If you’re a Tatango user, next time you log in you’ll notice that we’ve made some significant upgrades to your SMS broadcast interface, including a brand new dashboard to monitor all of your most important campaign metrics. We even added a cool new activity feed on the dashboard that lets you know the most recent activity for your campaign, including new subscribers, unsubscribes, and even messages sent.