A weekly roundup from December 17th to December 23rd of the most important articles from all around the world that have a direct impact on Mobile Marketing, and a couple that are just awesome!
SMS Marketing Industry News:
USPS expands direct mail initiatives via SMS
The United States Postal Service is letting marketers place SMS calls-to-action, mobile bar codes and digital watermarks on direct mail in an upcoming campaign that will give businesses a two percent discount on qualified pieces.
What Will 2013 Hold for the Mobile Industry?
With the New Year just around the corner, the time seemed right to reach out to the industry’s best and brightest – from brands, agencies, and everything in between – and pick their brains on what 2013 might hold for mobile.
Android SMS Spambot Update
Lookout Mobile Security have published an interesting blog post on this attack, which they call SpamSoldier. They discuss the techniques used to escape detection. Firstly the app attempts to remove its icon, so that you will not be aware that it is even there. It also attempts to block incoming messages unless they are from someone on your contacts list. This prevents the people your phone is spamming from complaining to you about the spam they received.
Mobile Year in Review 2012
This year, mobile tech and wireless innovation stole the spotlight. Take a look back at some of the most remarkable moments in Mobile Future’s 2012 Mobile Year in Review video.
TCPA: Finally, A Common-Sense Approach to Express Consent
On November 9, 2012, in Pinkard v. Wal-Mart Stores, Inc., the Northern District of Alabama granted a motion to dismiss brought by Wal-Mart in a Telephone Consumer Protection Act (TCPA) text message case.
Mobile Customer Sales Funnel – Apps vs MMS [INFOGRAPHIC]
As marketers continue to search for the ultimate method of reaching and activating fans on the mobile phone, we wanted to see which mobile channel, mobile apps or MMS multimedia rich text messaging, would result in more reach and ultimately higher conversion.
Caesars Does More Than Roll Dice On Mobile
Caesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this month, a senior executive from Caesars Entertainment said that mobile will sit at the center of the company’s strategy to move the business a giant leap forward in 2013.
Coca-Cola Target of Unsolicited Text Class Action Lawsuit
Coca-Cola Co. is being sued for allegedly sending unsolicited spam text messages to thousands of individuals without prior consent, violating the Telephone Consumer Protection Act (TCPA).
Tatango SMS Marketing News:
Settlement Reached in TextMarks and Heartland Jiffy Lube SMS Spam Lawsuit
Look what just arrived in the mail today, a notice regarding the TextMarks and Heartland Jiffy Lube SMS spam lawsuit, the largest SMS spam lawsuit in history.
US Cellular Increases SMS Rates for SMS Marketing Providers
We’ve just received notice that US Cellular has updated their Commercial Terms, and in doing will start charging SMS providers like Tatango on January 1, 2013, a messaging tax to send messages to US Cellular customers.
Redbox Launches SMS Campaign
I just went to a Redbox kiosk recently and saw an advertisement for their new 12 Days of DEALS & prizes. When you text FUN to 727272 you receive a rental discount and are automatically entered into a contest to win a gift.
Domino’s Text Donations for St. Jude’s Hospital
Domino’s is using text donations to raise money for St. Jude Children’s Hospital. This thanks and giving campaign runs from November 12th to January 1st, 2013. So far they have raised well over $600,000 and it’s not too late to help!
US Cellular Changes Decision on Increasing SMS Rates for SMS Marketing Providers
In addition to the good news about the world not ending today, we’ve also heard that US Cellular has changed their decision on increasing SMS rates for SMS marketing providers.