SMS Marketing Statistics

Text Message Marketing Leads to Purchases

Our good friends over at ExactTarget released a new report entitled Mobile Dependence Day with some very interesting text message marketing statistics. One interesting statistic in the report looked at what smartphone marketing initiatives led to consumer purchases.

As always, text message marketing is right up there, sitting right behind email. A grain of salt though should be taken with the following statistics, ExactTarget provides email marketing software, so it’s in their best interest to have email marketing at the top of the list. Even though, it’s definitely some interesting statistics to look at when planning your next mobile marketing campaign.

Interested in downloading your own copy of the ExactTarget report? Click here.

Text Message Marketing Leads to Purchases

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