Text Message Marketing Case Studies

SMS Contest Generates 60% SMS Opt-In Rate

Palms Casino Resort Text Message Contest

Want more proof that running a text message contest can grow your SMS subscribers? Check out the following text message marketing case study. Palms Casino Resort in Las Vegas ran a text message contest by instructing people to text PALMS to 74642 to be entered for a chance to win a free one-night stay and dinner for two. After the contestants were entered into the text messaging contest, they were asked if they would like to receive future text message offers from the casino resort.

While we’ve done some pretty in-depth analysis about using text message contests to increase mobile subscribers, which you can view here, this text messaging campaign did significantly better. While the average text message contest can expect 37% of contest participants to agree to future mobile alerts, the Palms text message contest was able to convert 60% of contest participants into mobile subscribers.

Looking for ways to grow your text messaging subscribers? A text message contest is a great way to kick off building your list of mobile subscribers or give an already existing database an infusion of new mobile subscribers. Looking for more text message marketing case studies, click here.


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