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SMS Marketing Examples

Text Message Lead Generation Example: Le Cordon Bleu

Feb 03, 2016

Text Message Lead Generation Example - Le Cordon Bleu

We’ve seen real estate agents use text messaging to generate more real estate leads, and even the International Academy of Design & Technology using text message to generate student leads, but we’ve never seen a culinary school use text messaging to generate leads. Well… Not until today. Check out above how Le Cordon Bleu Culinary School is using text messaging, by advertising to potential students to “Text FAFSA to 94576” to learn more about the culinary school.

When potential students text FAFSA to the short code 94576, they receive a text message back asking potential students to reply “YES” to give their consent for Le Cordon Bleu to use auto dialing technology to txt/call them. What’s cool about this text message is that Le Cordon Bleu is using a phone number merge tag, which is pulling the potential students’ mobile phone number into the text message as you can below.

Text Message Lead Generation Example 1

When a potential student replies “YES”, they receive a second text message telling the potential student that they have two questions for them, the first question being the potential student’s first and last name. After the potential student responds with their first and last name, they’re asked to reply with their 5 digit zip code. The zip code is being used to send the text message lead to the right Le Cordon Bleu advisor.

Text Message Lead Generation 2

After the potential student has responded with their zip code, they receive a text message confirmation text message saying that an “LCB advisor will contact you soon”. What’s really cool about how Le Cordon Bleu is using text message to generate more leads is that a potential student can respond “CHATNOW” to start a chat with a live LCB advisor.

Have you seen any other brands using text messaging to generate more leads? If so, let us know in the comments below.


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