Did you know that on average 65% of all Americans sleep with their mobile phone? When you look at 18-29 year olds, it’s a staggering 90% that sleep with their mobile phones.
Make sure to take these statistics into account when sending an SMS marketing message to your customers. Sometimes too early of an SMS message can result in the following types of reactions from your customers, as seen today on Twitter with Thorntons Gas Station’s SMS marketing campaign.