A weekly roundup from September 10th to September 16th of the most important articles from all around the world that have a direct impact on text message marketing, and a couple that are just awesome!
SMS Marketing Industry News:
Scammers Swarm Through Phone Lines
Cellphones have made it easier to stay in touch, but they have also brought everyone closer to scam artists and tricksters, who are just a few numbers away from separating you from thousands of dollars
Groceries or Mobile Phone? Plenty of Consumers Spend More on the Latter
In a new survey sponsored by CouponCabin and conducted by Harris Interactive, nearly half of Americans with mobile phones (46%) said their monthly bill comes to $100 or more per month. More than 1 in 10 consumers (13%), meanwhile, drop $200 or more monthly on mobile phone service, according to the survey.
Taking It to the Text Level: Should You Integrate Texting with Customer Service?
In a fast-moving digital world, consumers want instant and on-demand services. And with 90 percent of the world’s population covered by a cell signal, it’s really no surprise that text messaging—also called short message service (SMS)—is becoming a vital mode of communication for small businesses looking to reach out to their customer base in a way that is both efficient and friendly.
Messaging Traffic to Double Over the Next Five Years
Global mobile messaging traffic will reach 28.2 trillion annually by 2017, according to Juniper Research.
Caribou Coffee Builds Buzz Around New Location via SMS
Caribou Coffee is ramping up its SMS program through a new sweepstake that spreads the word about a new store opening in Illinois.
NPD Text Message Campaign Draws Ire Of at Least One Sleepy Voter
A Political Campaign in the Kitchener-Waterloo region experienced a technical glitch that sent out unwanted late-night text messages to residents.
The Most Responsive Text Message Campaign Ever
In tests, over 40% of website visitors were texting in to get the daily 10% off discount code. All of this data is then captured in your Text Marketer account for future promotional activity.
Avoid this $47M Mobile Marketing Mistake
Jiffy Lube recently made a mistake that cost $47 million because of a text message spam lawsuit that violated the Telephone Consumer Protection Act (TCPA), all of which could have been avoided if it followed a few simple rules.
New White Paper: Achieving Tangible ROI with Multimedia Text Message Marketing
This free white paper reflects on the effect of mobile phones on consumer behavior and consumer/brand interactions and guidelines on how to execute MMS marketing campaigns that successfully impact brand awareness, sales, and customer loyalty.
Tatango SMS Marketing News:
Best URL Shorteners for SMS Marketing
Placing a hyperlink within a text message is an easy way to engage and send information to your customers. A hyperlink can direct customers to a mobile website, a survey, an app download, a mobile video, etc. The problem is that most hyperlinks are pretty lengthy and can eat up characters in a text, this is why we suggest using a “URL shortener”, which is a tool that makes long hyperlinks short.
Regal Cinemas Uses Facebook To Promote Weekly SMS Coupons
Regal Cinemas is now using Facebook to promote their weekly mobile coupon deals. You can enter your mobile number directly into the Facebook page after “liking” Regal Cinema’s. After entering your mobile phone number, you will be sent a text message with a link to your first coupon.
Political Text Message Donations Approved
Romney’s campaign may have had the cash advantage of $62 million over Obama at the end of July, but Obama just became the first presidential candidate to be able to accept campaign donations via text message. As of today, Obama supporters can now text “GIVE” to the SMS short code ”OBAMA” (62262) to make a quick $10 donation right from their mobile phone.
Scheduled Messaging Now Available at Tatango!
Every now and then though, a feature attracts the attention of the majority of our customers, giving our engineering, design and product teams the green light to build something amazing that the majority of our customers want. On that note, we’re excited today to announce the launch of our new scheduled text messaging feature.