A weekly roundup from September 12th to September 18th of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!
Industry News:
Cardmobili Adds Coupon Processing to Loyalty Apps
The apps can now handle offers that are delivered via a specific retailer or merchant’s loyalty scheme, as well as those available independently of any loyalty tie-in, such as location-based offers.
Naming your SMS Keyword
The main thing that you have to remember when you are choosing a name for your keyword is the user experience. Whether you are choosing a keyword for your own campaign or helping your clients choose a keyword, there are a couple of best practices to keep in mind.
Have mobile coupons finally come of age?
I remember in 2000, back in the early days of the industry, running coupon campaigns that sent consumers into retailers and being frustrated that the best we could do was “sight acceptance” by the shop staff. This had a number of disadvantages, ranging from fraud to a reliance on manual reporting.
Banner Ads on Mobile Devices See Higher CTR Than On PCs
The company analyzed 230 million impressions of the same banner ads on both mobile devices and traditional browsers and found that the average CTR for mobile ads was .61% compared to .07% for browsers. MediaMind disagrees with the notion of errant clicks on mobile devices and instead says that mobile is simply “experiencing the same kind of new and fascinating curve that banner ads had when they first asked people to punch the monkey.”
How the ‘Cellular’ Phone Got Its Name
There were other ways you could use the term. One could use cellular to describe some material that had a lot of cavities in it. So, Darwin could say, “I‥had noticed the presence of a few small pebbles of a very cellular basalt.” Or you could describe a jail with the word, as a 1931 legal scholar did: “For prisoners on trial, the cellular system should be applied absolutely.”
Quick Stat: Time Spent on Mobile Equals That of Print
eMarketer CEO Geoff Ramsey kicked off the paidContent Advertising conference today with the latest trends in mobile advertising. In terms of how much time users spend with different media, Ramsey said mobile comes in third at 50 minutes a day, now equaling the combined time spent on magazines and newspapers.
UPS to Text Prior to Package Delivery
The service, “UPS My Choice,” will launch Oct. 3 and notifies customers who sign up for it by text message, email, or phone call at some point the day before they receive a package. There is no charge for the notification.
Kony Releases Second Annual Mobile Marketing and Commerce Study
The study, which aims to provide insight into Fortune 500 companies’ evolving mobile strategies, shows that 40% of organizations believe developing applications across multiple operating systems and devices is the biggest challenge in their mobile strategy.
SMS Messaging Contributes 60% to Non-voice Mobile Revenues in 2010
The research also highlights the ongoing success of SMS messaging, which generated worldwide revenue of $114.6bn in 2010, accounting for more than 60% of the overall market. Annual worldwide SMS traffic grew to more than 6.9 trillion by the end of 2010 and is expected to break 8 trillion by the end of this year.
Tatango News:
Leaving an SMS Marketing Campaign – Tatango University
The best part of SMS marketing is that it’s super simple for customers to opt-out of any SMS campaign if they don’t want to continue to receive messages. This week, Derek discusses the many different ways customers can leave an SMS marketing campaign.
Smartphone Penetration Hits 40%
Wow, pretty big news coming out of Nielsen this last week. According to July 2011 data, forty percent of mobile consumers over 18 in the U.S. now have smartphones. Going deeper into the data, it looks like Android is the most popular operating system, with 40% of the smartphone OS share, with Apple trailing at 28%.
Tatango Customer Spotlight: North Whatcom Fire
All career members carried pagers (remember those?). If there was a need for a callback for personnel, then we would send out a page. We did this up until about two years ago when we found text message alerts with Tatango.
Report Text Message Spam to 7726
Bad news for text message spammers today. The GSMA, which represents the interests of 800 of the world’s mobile operators in 219 countries, has launched a pilot program to allow consumers to report text message spam.
Spaces in Your SMS Marketing List Lame
Let’s say you’re happily chowing down on your favorite juicy hamburger and you notice the sign at the table that says “Text REDROBIN to 68398 for special offers!” What would you text? Would you text in REDROBIN or could you very easily text RED ROBIN (with a space) by mistake?
