A weekly roundup from May 14th to May 20th of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!
SMS Marketing Industry News:
The Do’s and Dont’s of SMS Marketing: A Conversation with Derek Johnson
This topic is very near and dear to my heart and one part of mobile marketing that I believe all businesses and brands should be tapping into to some degree. We’re talking about SMS (text message) marketing people! Today we’re joined by Derek Johnson from Tatango, one of the leaders in SMS marketing solutions for small to medium-sized businesses and a Mobile Mixed recommended product!
Born to talk and tweet: why some children are always on the phone
Are your children spending too much time talking and texting on their mobile phones? According to new research, it’s your fault. Or, more specifically, the fault of the genes you passed on to them. In a groundbreaking new study, researchers have used data gathered from Australian twins to look at how our hard-wired genetic make-up influences our mobile phone use.
National Cancer Institute taps SMS to urge teens to quit smoking
The SmokefreeTXT SMS program delivers messages containing targeted advice and encouragement designed to help young people quit smoking. Teens and young adults can enter the program by texting QUIT to 47848 or through the SmokefreeTXT website.
We Check Our Mobiles Every Six and a Half Minutes
So, here are some of the biggest and best, starting with the day’s most tweeted stat, courtesy of Twitter’s Bruce Daisley: On average, people look at their mobiles 150 times a day—once every six and a half minutes.
Multitasking? Twelve percent of moms use cell phones DURING sex!
Of the 1,041 women questioned, more than one in five (21%) confessed to using their phones in the bathroom, and a further 12% say they’ve used it during sex.
Tatango SMS Marketing News:
Mobile Mixed Video Interview with Derek Johnson
Yesterday I sat down with Greg Hickman (Twitter) from Mobile Mixed and chatted with him about SMS marketing and Tatango. If you’re not familiar with Mobile Mixed, it’s a website, web show, blog, resource, and community to help businesses learn from the top experts in mobile marketing.
Coca-Cola SMS Campaign Encounters Backlash
Coca-Cola’s SMS marketing campaign for the NCAA men’s basketball tournament backfired within hours of launching, resulting in a widespread backlash from New Orleans residents. Nothing to do with the SMS campaign itself, more the way they advertised it.
Coke Has a 4-Digit SMS Short Code?
I was looking at some of Coke’s SMS campaigns today and realized that unlike other SMS short codes, which are 5 or 6 digits, they’re using a 4-digit short code. I couldn’t find much information about 4 digit short codes except for the following from Qwasi below and that Sprint uses 4 digit short codes for free messages and self-service account management.
New SMS Autoresponder Dashboard
Today we’re excited to announce that our new SMS Autoresponder product has a brand new interface. We’ve cleaned up the interface, removed excess text, condensed features, and tried to get everything to fit without forcing Tatango users to scroll down the page.
AT&T Using Text-to-Download for Mobile Apps
At Tatango, we’ve been encouraging app makers for some time now to allow consumers the ability to download their app via text message. By AT&T displaying multiple options like this so prominently on their website, it further highlights the benefits of giving consumers multiple options when they’re interested in downloading a mobile app.