SMS Marketing Industry News

SMS Marketing News Roundup: Aug 1 – Aug 7

Weekly SMS Marketing News Roundup

A weekly roundup of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!


Industry News:

#FF FollowFriday: Derek Johnson On Mobile Text Marketing
#FF at MobileGroove amplifies the voices you need to hear, and profiles Derek Johnson, CEO of SMS marketing company Tatango and — more importantly — a brave (sometimes edgy) voice in the mobile marketing space.

JAGTAG Acquisition WTF?
When I first saw the title of the press release last Thursday, “Augme Technologies Enters Into Agreement to Purchase Assets of Mobile Marketing Pioneer JAGTAG“, the first thought through my head was WTF?

3 ingredients to build a successful mobile marketing campaign
Launching a mobile marketing campaign is simple. Running a successful one, you are learning, is a completely different challenge, one that likely has begun with a mind-flood of questions. “How do I get people to participate?” “What messages should I send?” “How do I make this increase sales?”

Hooters beefs up mobile database via SMS campaign
Restaurant chain Hooters of America is running a national mobile sweepstakes campaign that lets consumers enter for a chance to fly out and see Kenny Chesney’s concert in Boston.

Marketers Concerned with Mobile Ad Spending, ROI
A new study spearheaded by The Relevancy Group (and commissioned by Pontiflex) reveals that lack of ROI from mobile advertising is “the biggest deterrent for marketers” when it comes to increasing mobile ad spending this year.

Txtlocal Runs Campaign for Slimming World
Targeted text marketing company Txtlocal has run a bespoke SMS marketing campaign for Slimming World, with the aim of reaching out to lapsed members. The campaign also encouraged and congratulated over 300 existing members who continued to reach their health and fitness goals using SMS.

Rutgers University to Offer Classes on Mobile Marketing, Social Media Marketing and Web Analytics
Calling the courses “ideal for professionals who want to explore Rutgers Center for Management Development Mini-MBA Program,” the venerable New Jersey-based institution of higher learning is now offering formal education on mobile marketing, social media marketing, and web analytics.

redbox® = relationships + rentals
How are they doing this? Redbox is taking a disciplined, cross-channel approach to their marketing efforts. The social and mobile channels are a critical component and continue to prove that the strategy of providing useful and valuable content to their customers is working.

Augme broadens mobile marketing strategy via $44.5M acquisition of Hipcricket
Augme Technologies Inc. has agreed to buy Hipcricket Inc. for $44.5 million as it looks to grow in the mobile marketing space.


Tatango News:

Political SMS Campaign Fail
Earlier this week I wrote about Michele Bachmann’s political SMS campaign, which I gave a solid B+, with the chance to earn an A+ with only a few minor fixes. This week I found Ron Paul’s political SMS campaign, which hands down gets an F- from the team here at Tatango.

Text Message Spam Infographic
Recently the team at Tatango surveyed 500 U.S. consumers and asked them about their experience with text message spam. With a little bit of magic, we packaged all the results of our survey into the following Text Message Spam Infographic.

Starbucks Launches Limited Time Only Mobile Campaign
It’s always great to see big brands like Starbucks using text messaging to engage their customers. As you can see below, Starbucks is offering a chance to win lunch for you and a friend by simply texting “BISTRO” to 697289.

Links and Phone Numbers in Text Message Promotions – Tatango University
Did you know that you can put more than just text in your text message promotions? Have you ever thought about incorporating website links or phone numbers into your text message promotions? Not only do these work in text messages, but they can also give your text message marketing campaign that extra spice you’ve been looking for.


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