If you have a mall in your city, there’s a good chance that it’s owned by Simon Malls, and if you have a Simon Mall in your city, you can now join the Simon Mobile Shopper Club to receive text messages about special events, sales, insider deals, contest and giveaways. To join the Simon Mobile Shopper Club all you have to do is text “SMSC” to their SMS short code 74666.
What’s unique about this text messaging campaign is that after texting “SMSC” to the short code 74666 to join the Simon Mobile Shopper Club, you’re asked to respond with the name of your favorite Simon mall. This is interesting as usually most text message marketing campaigns will ask for a subscriber’s zip code in order to determine a location nearest to them, but Simon malls skips the guess work and just asks. You can see the interaction below. Pretty cool.