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SMS Marketing Statistics

Mobile Coupon Use On The Rise

Jan 25, 2013

Mobile Coupon

Seasonal and holiday shopping may be over, but shoppers are still looking to deals and coupons to save money. A popular trend in getting coupons to consumers is via mobile. 

According to a study conducted by Valassis, mobile coupons or apps use has grown over 100% in 2011, and 100% again in 2012. The Valassis study also showed that 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars.

Some other key finding:

  • 21% of smartphone users access a coupon in an email
  • 19% used the device to compare deals
  • 18% downloaded the coupon on their phone

To find out how Tatango can help your company harness the power of mobile coupons, contact our Sales Team today.


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