SMS Marketing Statistics

Mobile Coupon Use On The Rise

Mobile Coupon

Seasonal and holiday shopping may be over, but shoppers are still looking to deals and coupons to save money. A popular trend in getting coupons to consumers is via mobile. 

According to a study conducted by Valassis, mobile coupons or apps use has grown over 100% in 2011, and 100% again in 2012. The Valassis study also showed that 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars.

Some other key finding:

  • 21% of smartphone users access a coupon in an email
  • 19% used the device to compare deals
  • 18% downloaded the coupon on their phone

To find out how Tatango can help your company harness the power of mobile coupons, contact our Sales Team today.

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