Seamless Advertises SMS Promotion In New York City Taxi Cabs
One of the biggest questions we get asked by marketers at Tatango is where they should be advertising their SMS promotions? The simple answer is everywhere, but some marketers need some examples to get their creative juices flowing. Luckily for them, we have a pretty good example today to share with our readers from our friends at Seamless, who took to the streets of New York City when advertising their new SMS promotion.
As you’ll see in the two images below, Seamless advertised their SMS promotion, which was an offer to receive $5 off food delivery in the New York City area, on the digital screens in the back of New York City taxi cabs. The advertisement told taxi riders to text “DISH” to the SMS short code 467467 to receive the SMS promotion.
Speaking of SMS and app marketing, have you checked out our guest post on HasOffers, where we explain how to track app downloads from traditional advertising? It’s a good read for an app marketer looking to not only increase app downloads, but more importantly track the source of each app download.