According to a survey commissioned by Mitto, one-third of Americans say campaign text messages impacted their 2020 voting decision. Of 1,000 Americans surveyed, 31 percent reported that a campaign text message influenced them to vote in the general election, and 26 percent were influenced to donate to a candidate or political party. SMS marketing proved to be a valuable asset in the 2020 election by helping campaigns gather support and raise funds while observing COVID-19 safety precautions.
In this blog post, we’ll introduce the donation platform Anedot and the SMS marketing platform Tatango. Additionally, we’ll share how the two platforms integrate to create a smooth and easy text message donation process for Republican campaign candidates.
Political donations are a vital part of a the campaign process, helping a candidate’s message reach and impact more Americans. The well-being and the future of the American people are at the heart of every election. But without proper funding, it’s difficult to have important discussions and get urgent messaging out to voters. Due to the COVID-19 pandemic, many in-person events, meetings, and conversations moved to the digital arena.
Prioritizing the American people’s safety, many Republican candidates relied on text messages to have vital conversations with their constituents. SMS messaging is a simple and effective way to communicate with supporters. It’s less formal than email, which helps the message resonate better and create a more intimate space for conversations about important issues.
SMS messages won’t go through a spam filter and get sorted into a spam folder. The most urgent campaign updates arrive quickly on the mobile devices of your Republican subscribers.
What is Anedot?
Anedot is a fundraising platform designed to gather donations for political campaigns, schools, churches, and other nonprofits. The software allows unlimited donation pages for any campaign or event. It utilizes simple drag-and-drop functionalities to quickly and easily build each page. Every Anedot account includes text-to-give functionality at no extra cost. This solution also includes powerful reporting tools to ensure that your campaign has the most up-to-date information in real-time.
As a privately owned organization, Anedot’s primary focus is on privacy and security. The platform ensures that supporters can send their donations in the safest way possible with no data breaches. Anedot is committed to privacy and doesn’t sell, share, or trade any data.
How Anedot Compares to Other Political Fundraising Software
Anedot is similar to some of the well-known fundraising platforms like NationBuilder, WinRed, EveryAction, and ActBlue.
- Anedot vs. NationBuilder: NationBuilder is a cost-effective political CRM. Unlike NationBuilder, Anedot does not charge any monthly fees.
- Anedot vs. WinRed: WinRed is donation-getting software on the right. Anedot is similar to WinRed in that it is popular with right-leaning campaigns, but Anedot is nonpartisan and serves customers from other industries.
- Anedot vs. EveryAction: Anedot differs from EveryAction in that EveryAction is a marketing and compliance tool for left-leaning campaigns of all sizes. The Anedot solution is ideal campaigns of all sizes and any party affiliation.
- Anedot vs. ActBlue: ActBlue is donation-getting software for every campaign on the left, whereas Anedot is focused on all sides of the political spectrum.