Political SMS Marketing

Political Marketing for Your Campaign: Your First 6 Weeks With Tatango

Political Marketing for Your Campaign Your First 6 Weeks With Tatango

You’ve made it through your first 24 hours as a Tatango customer, but what can you expect during the first six weeks with Tatango? In the first six weeks of a campaign, you’ll accomplish a lot—and even more with support from the Tatango team and platform.


SMS Marketing Benefits for Political Campaigns

The world of marketing and promotion is constantly changing. Telephone and email outreach used to be the norm. Unfortunately, they have a lackluster success rate in reaching and connecting with an audience. The average open rate for email newsletters is only about 22.71%, and the average click-through rate is a dismal 2.91%. Alternately, 78% of consumers say SMS is the fastest way to reach them, and 90% of text messages are read within the first three minutes of being received. SMS marketing can effectively reach thousands or even millions of customers at once. It’s the perfect channel for sharing time-sensitive information.

Innovative technology provides flexibility and efficiency and helps your business be more effective so you can accomplish more (and earn more) in less time without sacrificing the quality of your message. Text message marketing can reach thousands or even millions of customers simultaneously. In October 2021 alone, over 5 billion text messages were sent. An additional 270 million went out in the days following the election. 

SMS marketing fosters a connection between a campaign and its subscribers that feels personal. A text message creates a direct connection with each recipient, unlike social media, where everyone sees the same post. Segmentation allows campaigns to create individual lists for specific groups of subscribers such as volunteers, donors, and supporters. Campaigns can use these tailored lists to message people based on information such as their location, interests, and donation history. SMS helps campaigns communicate quickly and directly, so they can focus on time-sensitive issues while raising funds to advance their cause.


The Benefits of Partnering with Tatango

We know you have options regarding which text messaging software to use for your political campaign or advocacy organization. The following are a few things to consider that set Tatango apart from the competition.


Platform Security

Security is of utmost importance, and the Tatango text messaging platform utilizes security measures such as two-factor authentication, secure sending, and automatic log-out to ensure your data is as safe as possible.

Two-factor authentication ensures the security of a user’s account beyond a simple username and password combination by creating an additional obstacle for potential hackers. With two-factor authentication, when a user logs in to the Tatango text messaging platform, they’ll receive a second authenticating message on the mobile phone number on file for their account. The user must type this code into the login screen to confirm their identity. Additionally, any account can activate secure sending, which requires the user to re-enter their password before sending a message to a subscriber list. And, lastly, if someone hasn’t used Tatango in a while, their account will be automatically logged out of the Tatango text messaging platform to help protect the account from unauthorized access.


Messaging Send Speed

News moves fast, and political campaigns must stay ahead of the story through instant text messages and clear communication. Tatango understands the quick pace of a competitive campaign. Time wasted on slow processes can upend an entire race, which is why efficiency is a top priority. Tatango sends up to six million text messages per hour.

(Try this calculator to see how quickly your list could receive messages with Tatango.)



The opportunities to raise more money and catapult your career don’t end once you send your message. The Tatango platform offers a deep dive into your campaign metrics. The platform tracks the results of each text message sent, including information such as the number of people who received the message, clicked on the message, and donated.

That’s one of the impressive benefits of text messaging campaigns compared to other advertising forms—for example, a viewer can’t interact with a commercial in any tangible way. Your subscribers’ direct and immediate feedback can help you improve your messaging based on what is or isn’t working, in turn, helping you increase your return on investment. On average, Tatango clients’ campaigns see an ROI of $5 for every $1 invested in SMS text messaging.

sms marketing platform analytics dashboard


Political Campaign Size and Scale

The Tatango text messaging platform allows campaigns to scale with growth. Having worked with many prominent political figures throughout our 14 years in the business, we have a proven record of growth and positive results. You have access to tested systems and experts who can work with you to get concrete results, whether your political campaign is large or small, national or local.


What Happens in Your First 6 Weeks with Tatango?

You’ve likely already gone through most of the onboarding process, but there’s so much more happening behind the scenes for your account and campaign.


Connect with Your Customer Success Team

Tatango provides a dedicated success manager for every client. Political campaigns face unique challenges in security, efficiency, and reliability, and the Tatango customer success team is well-versed in each area. We pride ourselves on our availability and responsiveness to our clients’ needs. But don’t take it from us—as one client said, “It’s easy to reach the executives. You don’t get that with every company.”


Set Up Your Short Code

An SMS short code is crucial to a text message marketing campaign because it’s one way your supporters will remember your campaign and, more importantly, remember you. In simplest terms, an SMS short code is a five- or six-digit phone number brands use to run their text message marketing campaigns. Consumers opt into campaigns by texting an SMS keyword to a company’s short code.

There’s a waiting period of four to six weeks when registering your SMS short code. But don’t worry. Tatango handles the entire short code provisioning process for you.


Enhance Texts with the Tatango Design Team

The Tatango Design Studio is a free service available to our clients that designs compelling imagery for organizations to include in their text messages—GIFs, videos, images, and even audio files. Work with the Tatango Design Studio to enhance your text messages with eye-catching imagery based on your campaign’s goals.

Once you’ve got the hang of things, building out your SMS or MMS marketing messages is easy with our advanced functionality. You’ll be able to customize and target your messages—all within a WYSIWYG (“what you see is what you get”) editor, similar to Microsoft Word or Google Docs. 


Build Your Subscriber List

Subscribers are crucial to your campaign. Without them, you have no audience for your messages. So, growing your list of opted-in subscribers is essential to starting your text message marketing. Whether you already have a hearty list of subscribers to import into the Tatango text messaging platform, or if you need to start building it from scratch, there are many ways to grow your subscriber list. For example, read how Ted Cruz gained 16,000 subscribers in 40 minutes.


Send Your First Text Message

Send your message instantly to millions of supporters and donors with the click of a button. Or schedule your message in advance and start planning your next message.


See The Tatango Platform In Action! 

Watch a demo of the Tatango SMS marketing software:


Start Your Political Marketing Campaign Today

SMS and MMS text message marketing are tools every campaign manager should add to their toolbox to take their candidate to the next level and beat the competition. To learn more about how Tatango can help elevate you and your SMS marketing campaign, contact the text message marketing experts at Tatango today!

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