Text Message Marketing Case Studies

New Orleans Crime SMS Alerts

Increased violence and crime in the communities of New Orleans, and most specifically–a murder that took place in the French Quarter–sparked text messaging about crimes and dangerous looking situations.

NOLA (New Orleans, LA) Crime Alerts decided to take this concept and allow everyone in the neighborhoods of New Orleans to benefit from it. The only question was how could someone urgently send a message to the community with one click? The answer: Tatango. All 25 surrounding neighborhoods are now utilizing Tatango’s services to keep each other updated on current incidents, areas to avoid and criminal whereabouts. Weekly blog updates on the NOLA website are sent via SMS to all neighborhoods, and all information is sent to the New Orleans Police Department for further investigation.

To learn more about the NOLA Crime Alerts system, check out the MSNBC feature:


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