We’re a little late on reporting this one, but we just learned that back in December of 2014, Mobile Commons was acquired by Upland Software. This news marks the third acquisition for an SMS marketing provider in 2014, and the fifth between 2014 & 2015.
As mentioned before on this blog, there’s definitely been a consolidation of SMS marketing service providers during the last few years. We’ve compiled the most recent SMS marketing acquisitions below for you to review.
- March 2015 – HipCricket Acquired by ESW Capital
- March 2015 – Tetherball Acquired by Waterfall
- November 2014 – Archer Acquired by Waterfall
- May 2014 – Signal Acquired by BrightTag
- January 2013 – Mozes Acquired by ePrize
Ok, so back to Mobile Commons being acquired by Upland Software. Who is Upland Software? It’s actually a portfolio company, made up of a bunch of different software as a service companies. How many? With the Mobile Commons acquisition, they now have eight different software as a service companies in their portfolio, ranging from timesheet tracking to project management. Customers include healthcare, higher education, government, consumer product and nonprofit organizations seeking to maximize program outcomes and engagement levels. Below are all the different software as a service companies in their portfolio, not including Mobile Commons.
PowerSteering enables powerful, scalable and uniquely flexible top-down program and portfolio management without requiring granular task and resource tracking, making it a great fit for IT, Product Development and Business or Enterprise PMOs. It is a cloud-based application that combines the robust PPM functionality demanded by global organizations with the cost and speed benefits of the cloud, and provides class-leading analytic and financial tracking capabilities.
Upland’s cloud-based IT Financial Management (ITFM) application, ComSci, helps organizations manage and communicate the cost, quality and value of the services they deliver to the enterprise. By bringing performance and financial management practices to shared services organizations like IT, ComSci drives business alignment and IT transparency. Business and IT are brought into a fully collaborative planning and budgeting process that drives efficiency and promotes innovation.
EPM Live is a cloud-based project management and collaboration platform that extends work management to all areas of the business, regardless of focus. Based on Microsoft® SharePoint with an easy to use interface, EPM Live enables organizations to apply cost saving disciplines, including delivering projects successfully, optimizing resource utilization and selecting the right work across the entire business.
Tenrox is designed to meet the challenges of managing globally dispersed services organizations and project workforces. It is a cloud-based professional services automation software application that automates project initiation, resource management, time and expense, and reporting and analytics to improve the management of billable projects from pipeline to close. Tenrox offers configurable cost and billing rules, including chargeback or invoicing, with certified integrations to all major CRM and accounting systems.
Built on Upland’s Tenrox application, Timesheet is a cloud-based tool that helps reduce administration costs by automating project time tracking, time and attendance for payroll, project costing and client billing. It empowers your project workforce to make informed decisions based on real-time resource utilization, to streamline timesheet submission and approval processes, and to accurately report on project cost and revenue information.
Clickability enables marketers and online publishers to efficiently create, manage and publish content globally to any device; track and personalize visitor experiences; and implement web-based branding, social media and demand generation campaigns. Its easy-to-use cloud platform offers comprehensive, constantly advancing capabilities that empower you to successfully execute digital strategies with agility. Rapidly create and deliver dynamic digital content experiences to boost your brand, increase engagement and drive conversions.
FileBound is a cloud process automation application that improves the way organizations execute work by controlling documents, content and processes. An end-to-end solution, FileBound delivers all of the capabilities needed to implement automated workflows: forms, analytics, integration, capture and more. All of these capabilities can be accessed anywhere by authenticated users from any connected device, including mobile smartphones and touch-enabled tablets.
How much revenue does Upland Software generate off all of these different software as a service companies? According to the press release, they’re expecting annualized revenues of approximately $75 million after the Mobile Commons acquisition. They’re also a publicly traded company, with the stock ticker UPLD.
Some quotes from both Mobile Commons and Upland Software below…
Jack McDonald, Chairman and CEO of Upland Software
“We’re very pleased to welcome Mobile Commons as the latest addition to the Upland family. This acquisition brings a powerful form of digital engagement to our Enterprise customers. It is another great example of the type of strategic acquisitions that we are actively pursuing, and that our recent IPO enables us to accelerate.”
Jed Alpert, CEO and Co-Founder of Mobile Commons
“We’re proud of the level of engagement and impact our customers have achieved by using Mobile Commons. With text messaging, marketers are able to achieve extraordinary outcomes such as four-times higher click-through rates and two-times higher conversions rates than email. We’re truly excited to bring Enterprise-class mobile messaging to Upland’s customers.”
Benjamin Stein, CTO and Co-Founder of Mobile Commons
“This is an exciting milestone for Mobile Commons and our vision of Enterprise-class mobile messaging. We’ve worked hard to deliver an easy-to-use yet secure and scalable platform. Becoming part of Upland’s Enterprise Work Management strategy reinforces our belief in the role mobile digital engagement can play in the Enterprise.”