Instead of making the trip to Lake Tahoe this year for MediaPost’s Mobile Insider Summit, I watched the event from my pajamas live on Ustream. Don’t you love technology!
There was one session I found particularly interesting dealing with SMS marketing, which I’ve embedded below. The session was moderated by Nader Nejat, CEO of Omega Mobile and touched on everything from SMS best practices, spam and integrating SMS into other mobile channels such as the mobile web and apps. Definitely worth a watch if you’re in the SMS marketing space.
Panelists include the following individuals within SMS marketing.
- Hilary Baris, Digital Media Director, Drugfree.org
- Jeff Hasen, CMO, HipCricket
- Shawn Schwegman, Chief Marketing Officer, ChaCha
- Lindsay Woodworth, Director of Marketing, 2ergo
