Measuring The Success of SMS Advertising – Tatango University

When running an SMS advertising campaign, there are four metrics that you want to keep your eye on to measure the success of your SMS advertising. This week, Derek discusses four different metrics used to measure the success of any SMS marketing campaign and how to calculate them.Have any questions about calculating the success of your own SMS advertising? Let us know in the comments below!

To see the transcription of this SMS marketing video lesson and watch other videos, click here.

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