You looking for great Italian food combined with a restaurant mobile SMS loyalty program? If so, let me introduce you to Johnny Carino’s, a 15-year-old, 90 location Italian family restaurant. Johnny Carino’s recently launched their very own restaurant SMS loyalty program, advertising to customers to text CARINOS to the SMS short code 878787 to opt-in.
As you can see in their advertisement for their SMS loyalty program, they’re incentivizing customers to join by offering them a free mini dessert. This is a great strategy for a restaurant to use, as we’ve found that restaurants that use this strategy are able to grow their SMS subscribers 520% faster than restaurants that don’t incentivize their customers to join their SMS loyalty program.
When restaurant customers text CARINOS to 878787 on their mobile phones, they’re sent a text message confirmation, in addition to instructions on how to redeem their free mini dessert, as you can see below.