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SMS Marketing Examples

Johnny Carino’s Launches SMS Loyalty Program

You looking for great Italian food combined with a restaurant mobile SMS loyalty program? If so, let me introduce you to Johnny Carino’s, a 15-year-old, 90 location Italian family restaurant. Johnny Carino’s recently launched their very own restaurant SMS loyalty program, advertising to customers to text CARINOS to the SMS short code 878787 to opt-in.

As you can see in their advertisement for their SMS loyalty program, they’re incentivizing customers to join by offering them a free mini dessert. This is a great strategy for a restaurant to use, as we’ve found that restaurants that use this strategy are able to grow their SMS subscribers 520% faster than restaurants that don’t incentivize their customers to join their SMS loyalty program.

Johnny Carino’s Restaurant Mobile SMS Loyalty Program

When restaurant customers text CARINOS to 878787 on their mobile phones, they’re sent a text message confirmation, in addition to instructions on how to redeem their free mini dessert, as you can see below.

Johnny Carino’s Restaurant Mobile SMS Loyalty Message


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