If there’s one thing people love, it’s feeling special. So when you’re running a text message campaign, why not improve your odds of making it a success by making your customers feel special. That’s what Jamba Juice is doing with their “Insider’s Club.”
By visiting Jamba Juice’s webpage, customers can sign up to receive special offers through email and also by text message. Not only that, but customers input their location to find the store closest to them so Jamba Juice can send them specialized text message coupons, which means higher redemption rates.
Text message marketing is a great way to make your customers feel special. Especially when they think they’re part of an elite group of people who receive deals by text message. Jamba Juice even tells their customers how special they are right in the call to action: “You’re that special.”