How to Transfer SMS Short Codes to a New Software Provider
Transferring SMS short codes to a new software provider can be so difficult, that many brands including Boston’s, Abercrombie & Fitch, and Wet Seal opt to get completely new SMS short codes when switching software providers. Switching SMS short codes sucks though, as it confuses consumers, it increases the risk of violating the Telephone Consumer Protection Act (TCPA), and can be extremely costly when you have to re-design and re-print everything that has your old SMS short code on it.
What if I told you though that there’s a strategy that can make transferring SMS short codes between software providers simple? So simple that you’ll never have to think about getting a new short code ever again, no matter how many times you move your text message marketing campaign to a new software provider. To learn how to use this strategy the next time you want to move your SMS short code to a new software provider, watch the video below.
For a transcription of the video, click here.
This is good news for brands that want to transfer their SMS short code to Tatango, as Tatango’s software platform can work with any SMS aggregator, including some of the largest SMS aggregators such as Twilio, CLX, mBlox, OpenMarket, SAP, Syniverse and Nexmo.