How to Grow SMS Subscribers Using RetailMeNot
Looking for a quick, and free way to grow your SMS subscribers? Learn how brands like Bed Bath & Beyond, RedBox, Subway, Bloomingdale’s, JCPenny, and even Sherwin Williams are using RetailMeNot to advertise their SMS marketing campaigns, and grow their SMS subscribers. The best part, advertising your SMS marketing campaign on RetailMeNot is quick, and free!
For examples of how these brands are using RetailMeNot to advertise their SMS marketing campaigns, and grow their SMS subscribers, scroll down the page past the submission instructions.
RetailMeNot Submission Instructions
We spoke to RetailMeNot, and got the lowdown on how brands should submit their SMS marketing campaigns to RetailMeNot. The first step submitting your SMS marketing campaign to RetailMeNot is to visit: https://www.retailmenot.com/submit. Once you’re there, you’re going to want to enter your store website. In our example below, the store website would be www.ashleystewart.com. Once that’s done, you’re going to want to select the “Online Sale or Tip” offer type.
Helpful Tip: RetailMeNot is a coupon and discount website, so it’s essential that you offer consumers some sort of offer to join your SMS marketing campaign. It’s been found that 44% of consumers were willing to provide personal information like their mobile phone number, in exchange for a reward, coupon or deal. This is why brands that offer some sort of opt-in incentive for consumers to participate in an SMS marketing campaign will increase subscriber growth by 520%.
Once the offer type is selected, you’re going to want to create a discount description. This discount description is extremely important for three reasons. The first reason is that it provides the instructions that consumers on RetailMeNot will need to use to opt-in to your SMS marketing campaign. The second reason is that the staff at RetailMeNot uses this information to verify the coupon is legit, by seeing the offer displayed on your website. The third reason is that this information helps the editorial team at RetailMeNot create the title of the coupon on RetailMeNot.
If you submit something that doesn’t meet their standards, it will be denied.
To help our readers, we created an easy to use template to use when creating a RetailMeNot discount description for your SMS marketing campaign. You can view this template below.
[Offer description] when you sign up for mobile alerts by texting [keyword] to [short code #]. For more information, visit [link to SMS offer page].
For the Ashley Stewart example, the RetailMeNot discount description would be the following.
Get $5 off your next purchase of $15 or more when you sign up for mobile alerts by texting ASHLEY to 28789. For more information, visit http://www.ashleystewart.com/text-message-signup.html.
RetailMeNot SMS Marketing Examples
Below are some of the brands that are already advertising their SMS marketing campaigns on RetailMeNot, and growing their SMS subscribers.
- Discount Description: Text the word PUSH to the Number 727272 to receive a Free DVD Rental. This offer must be redeemed through their mobile app.
- Continue to Store Link: http://www.redbox.com/mobile
- RetailMeNot Link: https://www.retailmenot.com/?c=7940467
- Discount Description: Get a Free 6″ Sub with a Purchase of a 30 oz. Drink when you sign up to receive weekly text offers.
- Continue to Store Link: http://www.subway.com/en-us/promotions/sms
- RetailMeNot Link: https://www.retailmenot.com/?c=7480941
Bed Bath & Beyond
- Discount Description: Get 20% Off one single item when you Sign up for mobile alerts. Mobile offer for in-store or online use on a future purchase. TO REDEEM: Click ‘Get Deal’ and you’ll be taken to the merchant web page to fill out your mobile number and zip code; once you submit, the merchant will send you a 20% Off 1 Item In-Store or Online mobile coupon. Your coupon will arrive in about 24 hours. May take up to a week to receive coupon. Message & data rates apply. Text STOP to cancel.
- Continue to Store Link: https://offers.bedbathandbeyond.com/SignupWidget/dynamic/BBBUS-text-offers
- RetailMeNot Link: https://www.retailmenot.com/?c=8345660
- Discount Description: Sign up for text alerts and receive 10% off your next purchase. Text “CODE” TO 25666 to sign up for Bloomingdale’s text messages, and get 10% off. Text STOP to cancel. Text HELP for help. See disclaimer for details: Scroll to bottom of home page, on bottom right click on ‘Sign Up for Emails Save 10%’ to see offer details.
- Continue to Store Link: https://www.bloomingdales.com/?cm_mmc=Linkshare-_-Mobile-_-text-_-SMSSignUp15
- RetailMeNot Link: https://www.retailmenot.com/?c=8089177
- Discount Description: Save $10 on your next $50 purchase. Simply text keyword COLOR to 27579 (ASKSW). You will receive an SMS text message requesting response and consent to receive text messages to your mobile number. By signing up, you will receive approximately five (5) messages per month. Message and data rates may apply. Limited time offer.
- Continue to Store Link: https://www.sherwin-williams.com/homeowners/special-offers/color2u-mobile-alerts
- RetailMeNot Link: https://www.retailmenot.com/?c=7394240
- Discount Description: Sign up to get exclusive offers via text message from Ashley Stewart & get a coupon for $5 off $15 on your next purchase!
- Continue to Store Link: http://www.ashleystewart.com/text-message-signup.html
- RetailMeNot Link: https://www.retailmenot.com/?c=8011465
- Discount Description: Text “jcpportraits” to 88769 to receive a text offer for $5 off your next portrait purchase. You must show the text on your phone to the studio to receive discount.
- Continue to Store Link: http://www.redbox.com/mobile
- RetailMeNot Link: https://www.retailmenot.com/?c=5349432
Have a question about advertising your SMS marketing campaign, or growing your SMS subscribers using RetailMeNot? Let us know in the comments section below and we’ll answer your questions.