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SMS Marketing Examples

Fuze Launches Text-To-Win Caribbean Vacation Contest

Jun 24, 2013

Fuze recently launched a text-to-win contest across major movie theaters in the United States, encouraging moviegoers to text “FUZE” to 26739 on their mobile phones to enter to win a luxury vacation for four people to the Caribbean. You can see their promotional material below, which was placed strategically at the concession stand cash register within the movie theater.

Fuze Text Messaging Contest

The one thing that Fuze could have done better with in regard to their promotional materials, was to have the text-to-win call to action bigger. I’ve enlarged the text-to-win call to action below, but in the image above, you can see it’s pretty hard to see. With a call-to-action that small, Fuze most likely missed out on a considerable amount of engagement with their text-to-win campaign.

Fuze Text to Win Contest

Looking to run your own text-to-win campaign, maybe to grow your SMS subscribers, or even just to increase engagement with your brand, contact the text-to-win experts at Tatango and let us help you devise a plan to make your campaign a success.

 


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