Fuze Launches Text To Win Caribbean Vacation Contest
Fuze recently launched a text to win contest across major movie theaters in the United States, encouraging moviegoers to text “FUZE” to 26739 on their mobile phones to enter to win a luxury vacation for four people to the Caribbean. You can see their promotional material below, which was placed strategically at the concession stand cash register within the movie theater.
The one thing that Fuze could have done better with in regards to their promotional materials, was to have the text to win call-to-action bigger. I’ve enlarged the text to win call-to-action below, but in the image above, you can see it’s pretty hard to see. With a call-to-action that small, Fuze most likely missed out on a considerable amount of engagement with their text to win campaign.
Looking to run your own text to win campaign, maybe to grow your SMS subscribers, or even just to increase engagement with your brand, contact the text to win experts at Tatango and let us help you devise a plan to make your campaign a success.