While traditional SMS marketing is limited to 160-character messages, RCS messaging offers features similar to what you’d see on Facebook Messenger, iMessage, and WhatsApp on one platform. This new protocol allows for video chats, interactive media, and other associated tools. In this blog post, we showcase how the retailer Express is taking advantage of RCS business messaging.
What is RCS Business Messaging?
RCS stands for Rich Communication Services. RCS business messaging is a more sophisticated form of messaging than traditional SMS messaging, enabling branded media and interactive tools. It’s estimated that 86% of smartphones will be RCS-enabled within the next year, which will allow your brand to use this wide array of new tools in your messaging.
However, RCS business messaging is still new territory to many. To guide you through it and give you some ideas, we’ve put together some examples of RCS business messaging for you below.
Express RCS Business Messaging Demo
First up: check out this RCS sequence demonstration with Express, a popular clothing brand.
Express RCS Business Messaging Examples
To see photos of the Express RCS messages in action, check out the examples below.
Shown above is the landing Chat page for Express RCS business messaging. Their brand name and logo are clearly displayed, and will continue to be displayed in the RCS messaging chain. There’s also accompanying legal documentation.
The image above shows Express mobile alerts offering and consent request. This is an incredibly important step for a brand to take; if they want to initiate communication with a consumer base, they need to gain the express consent of the customer. Not doing so risks a TCPA violation, which you can learn about here.
Above, the image shows the consumer giving their consent—”Yes”—and the response from the RCS bot. In this case, Express is providing the consumer with information about the subscription and the necessary commands to cancel it.
Above, we see the consumer prompt the RCS business messaging to begin by typing “Chat.” This is the first step in the RCS sequence, where the RCS bot provides a primary duo-selection option—to shop women’s or men’s clothing. Selecting from these prompts will queue up the appropriate response or data in the feed.
Next, the consumer sees the results of selecting “Shop Men’s” and “Shop Women’s.” The RCS chat displays relevant information such as clothing sizes. Once the consumer responds with their clothing size, the Express RCS business messaging sequence will continue to reply with additional prompts, helping the consumer narrow their selection and purchase the item of their choosing.
Learn More About RCS Business Messaging
To learn more about RCS business messaging to text message marketing, contact our text message marketing experts at Tatango. Or, download our free guide: the Top 10 Text Message Marketing Mistakes to Avoid.