Emerald City Smoothie – Worst SMS Campaign of 2011

SMS Marketing Fail - Emerald City Smoothie

Since starting Tatango in 2007, I’ve seen some pretty bad SMS campaigns. Some of the worst offenders of 2011 are below. While these SMS campaigns have been bad, I’ve never seen one as bad as the Emerald City Smoothie campaign I saw last week here in Seattle.

This SMS campaign is by far the Worst SMS Campaign of 2011, and to make it official, check out the blog post I wrote at Mobile Marketing Fail, explaining why this SMS campaign deserves the title.

Emerald City Smoothie! You have just been crowned by @thederekjohnson as the worst worst SMS campaign of 2011. (Tweet This)


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