SMS Marketing Examples

DIRECTV Lets Viewers Order Shows By Text Message

DirecTV SMS Ordering

This is a pretty cool use of text messaging by DIRECTV. When a viewer stumbles across a TV channel that they don’t have access to, or they’re interested in a pay-per-view movie or event, one of the options given to viewers is to text the word “ORDER” to 22322.

When interested viewers text “ORDER” to 22322 on their mobile phone, they’re sent back an SMS auto-reply, asking for information about what they’re interested in purchasing, and the phone number associated with their account. Pretty cool way to use an SMS autoresponse!

DIRECTV Text Message


Jump to Content