The CTIA just released their report on wireless carrier audits for SMS marketing campaigns during the month of September 2013. We combed through the report for you and wanted to highlight some of the findings. Not sure what a CTIA audit is, find out more about these in our support center, or view the CTIA compliance handbook to help avoid receiving one for your very own SMS campaign.
The CTIA is reporting that in September 2013 there were 444 cases where advertising an SMS campaign resulted in a failed CTIA audit. This represented a 10.8% overall failure rate out of the 4,118 SMS campaigns the CTIA audited during September. You can see below what the CTIA audit failure rates for both standard rate and premium rate messaging are, and how many of the CTIA audit passes and failures were due to advertising as compared to message flow. You can click on the image to enlarge it.
While no brand likes to go through a CTIA audit with their SMS marketing campaign, it can help to know what types of violations are triggering CTIA audits. As always, if you have any questions regarding CTIA compliance, audits, or any concerns you may have regarding your own campaign and recent TCPA changes, please contact your Tatango account manager.