The New York Knicks launched a stellar 13-day mobile text campaign producing 10 times the amount of fan interactions of previously carried out mobile text campaigns. Leveraging the Linsanity phenomena, the New York Knicks ran an SMS contest to win an autographed Jeremy Lin ball, which produced over 21,000 opt-ins to their mobile text campaign.
Previous mobile text campaigns had averaged just over 2,100 opt-ins with the prize usually being free tickets for season games. A main factor to the success seen during the Jeremy Lin campaign, in addition to the attractive prize, was to give the SMS contest prominent exposure through pre-game emails, social media, and in-arena during home games.
Mobile text campaigns can experience huge growth if you know how to tap into what motivates your fans. SMS Contests are not only a great way to encourage engagement with fans, but it can also be a great tool to increase your SMS subscribers for an SMS broadcast campaign. Need help building a successful contest that drives ? Give Tatango a call today at (888) 517-6345 and let us help you.
