When it comes to advertising your SMS contest, the more visible the contest call-to-action is, the better. Check out a recent SMS contest run by BODYARMOR, which was strategically placed in-store above the fridge that hold drinks for sale. In the SMS contest call-to-action BODYARMOR instructs consumers to text 27super to the SMS short code 63566 to be entered to win a Mike Trout signed baseball.
Looking for case studies on how brands are using an SMS contest to engage consumers? Check out how Provident Films used their SMS contest powered by Tatango to generate 50,000 entries, or how the Palms Casino Resort in Las Vegas achieved a 60% opt-in rate from consumers engaging with their SMS contest.