SMS Marketing Examples

Babies”R”Us Customizes SMS Promotions with First Names


Did you know that you can customize your Tatango messages by inserting a customer’s first name into each SMS promotion? Pretty cool huh? Want an example of a brand that is doing just this within their SMS promotions? Good news for you, as we have a great example from Babies”R”Us today.

Check out the message below from the SMS short code 722-29, see how they inserted my name “Derek” into the content of the SMS promotion? Why is it a good idea to insert a customer’s first name into one of your SMS promotions?  It’s all about personalization! The more personalized an SMS promotion is, the higher the conversions will be.

For instructions on how to insert a customer’s first name into an SMS promotion, click here.

BabiesRUs SMS Campaign

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