SMS Marketing Examples

AT&T Using Text-to-Download for Mobile Apps

Today I went to download the myAT&T Mobile App and was pleasantly¬†surprised¬†that one of the ways AT&T was instructing their customers to download the app was via text message. At Tatango we’ve been encouraging app makers for some time now to allow consumers the ability to download their app via text message. By AT&T displaying multiple options like this so prominently on their website, it further highlights the benefits of giving consumers multiple options when they’re interested in downloading a mobile app.

Want to learn how to allow consumers to download your mobile app from a text message, watch this instructional video. Interested in building something similar for your own website, check out our shared short code API.

Text-to-download apps

Here’s a better view of the text message call to action, along with the QR code call to action. What would you have done to download the app if you were presented with the three options above? How many of you would have completely ignored these three options and just searched for the app on your phone’s app store? Let me know in the comments section below.


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