Did you know that on average Americans get a new mobile phone number every 21.7 months? Well this is what Recon Analytics found in a recent report these released. You can download the full report here.
What does this mean for SMS marketing? It’s essential that when running an SMS campaign that you select an SMS platform that can scrub mobile phone numbers that have been deactivated by the wireless carriers. By scrubbing deactivated mobile phone numbers, you’ll not risk that mobile phone number being activated in the future by a new wireless subscriber and sending unwanted text messages advertisements to them.
Below is a chart of the average amount of time in each country that a mobile subscriber keeps their mobile phone number.