SMS Marketing Industry News

Abercrombie & Fitch Gets New Short Code

Abercrombie & Fitch

Abercrombie & Fitch has a new SMS short code! On Friday they announced to all their mobile subscribers that they’re moving SMS short codes, going from 231892 to 21892. Abercrombie & Fitch (A&F) is an American retailer that focuses on upscale casual wear for young consumers and is headquartered in New Albany, Ohio. The retailer has over 300 locations in the United States.

As you can see below, Abercrombie & Fitch sent a text message to all their mobile subscribers on Friday at 3 PM, telling them that they have a “new program”, and that to join, they’d have to text the word “JOIN” to the SMS short code 21892. They incentivized existing subscribers to do this, by promising an “amazing surprise offer”. They followed up their text message with another text message, clarifying that by joining the new program, the subscriber was consenting to agree to 15 marketing msgs/month, and that these messages would be sent via an automated dialing system, and that their consent was not a condition of purchase. To view Abercrombie & Fitch’s new text messaging terms and conditions, click here.


Abercrombie & Fitch Short Code - 231892

When subscribers texted JOIN to 21892 on their mobile phones, they received a message in return, asking the subscriber to reply “YES” to consent to their text messaging terms and conditions. You can see this in the message below. When the new subscriber replied “YES”, they received a text message welcoming them to their new text messaging program, then they followed that up with a text message that included a $10 off code to be used online.

Abercrombie & Fitch Short Code - 21892

Looking for more examples of how retailers moved to a new SMS short code? Check out how our good friends at Wet Seal moved subscribers to a new short code here. Interest in moving mobile subscribers from one short code to another, contact us here at Tatango to learn more, or download our helpful best practices guide on transferring short codes.

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