SMS Marketing Industry News

80% of 18-34 Year Olds Buying Smartphones

We’ve all heard that smartphone penetration in the United States has been hovering around 50% for a while now. Recently though, Nielsen came out with an interesting study about the buying habits of consumers 18-34 years old. When it comes to new mobile phone devices, 8 out of 10 of these consumers are buying smartphones. That’s 80% if you’re bad at math.

Not far behind is consumers 35-44, with 74% of new mobile phone device purchases being smartphones.

Should this be a cause for concern for the text message? Not at all. Did you know that text messaging trumps all other activities such as email, social networking, internet browsing? Check out this great infographic we made about how consumers are using their smartphones for more information.

Smartphone Statistics by Age


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