SMS Marketing Examples

7-Eleven Uses Text Messaging to Increase App Downloads

Jun 09, 2013

While most app developers are using text messaging to increase app downloads from their website, you still don’t see too many app developers using text messaging to increase app downloads offline. 7-Eleven though is bucking this trend with their new Slurpee cups, which prominently tells consumers to text the word “FLAVOR” to the SMS short code 711711 to download the new 7-Eleven mobile app.

7-Eleven Text Message Campaign

The best part is that after 7-Eleven gives consumers the app download link, they encourage them to reply “Y” to receive 7-Eleven text message alerts. You can see how this works below in the text message.

7-Eleven Text Message

If you’re interested in doing something similar with your own SMS campaign, check out this video on how to build a message flow that not only gives consumers information such as how to download a mobile app, but also allows you to build a mobile database. If you have any questions about this campaign, let us know in the comments below, or give us a ring at (888) 517-6345.

 


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