When it comes to SMS marketing, Redbox has been killing it for the last couple of years, and now we have some hard numbers to share with you from their “10 Days of Deals” SMS marketing promotion to prove just how successful they’ve been.
So let’s first start off and explain the setup for the Redbox “10 Days of Deals” SMS marketing promotion. As you can probably guess from the name of the SMS promotion, it ran for 10 days, and during that time customers were encouraged to text DEALS to the SMS short code 727272 each day for a chance to save between 10 cents and $1.50 off their next rental.
To advertise the SMS marketing promotion, Redbox shared it on Facebook to their more than 3 million fans, sent an email to their 30+ million email subscribers, in addition to promoting it on the then 33,000 Redbox kiosks.
The results, over 400,00 customers participated in the SMS marketing promotion, generating over 1.5M SMS messages in just 10 days! Pretty crazy huh? I would consider 400,000 customers participating in an SMS marketing promotion a huge success, but in the span of only 10 days, is pretty amazing.