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SMS Marketing Industry News

23% of CTIA Audits Caused By Message & Data Rates

Jun 04, 2013

Did your SMS campaign advertisement fail a CTIA audit in April? If so, there’s a good chance that it was missing “Message & Data Rates May Apply”, as 23% of all CTIA audits during the month of April that fail are the result of missing this language in their advertisement.

There’s also a good chance that it was because your advertisement didn’t disclose clear terms & conditions, or a privacy policy for your SMS campaign. Below is a nice little pie chart to help illustrate the top reasons why a CTIA audit of an SMS advertisement will fail.

CTIA Audits

Have questions about CTIA audits, or want the SMS marketing experts at Tatango to do a free CTIA audit of an existing SMS campaign? Contact us today.

 


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