SMS marketing is one of the most effective ways to communicate with your customers and increase sales. With open rates of 99%, SMS marketing provides companies a way to promote new products, share special promotions, and increase profitability in a matter of minutes.
We’re excited to announce that we’ve just added another 23 brands to SMS Archives, and have now archived over 1,000 text messages. You can see each of the 23 brands below.
SMS Archives is a free public resource so SMS marketers can see how other brands are using SMS marketing to generate revenue, promote special offers, and add value to their subscribers.
Visit the SMS Archives by clicking here.
Urban Decay uses MMS campaigns to show off and sell their products. By using bright colors, pictures, and a conversational tone, Urban Decay is able to offer SMS subscribers free samples with purchase, and special pricing on specific products.
Urban Decay, an American cosmetics brand and a subsidiary of French cosmetics company L’Oréal. Current products include lip, eye, complexion and body products. They are most well-known for their Naked collection, which includes twelve different eye shadow palettes.
Ulta Beauty communicates with its SMS customers in a more simplistic way. Alleviating any images or flashy colors, Ulta Beauty lets their customers know about available gift cards and sale items in text messages that are short and to the point.
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores in the United States.
Tea Collection sends SMS and MMS messages containing substantial deals like 25% off site-wide, plus an extra 30% off clearance styles. Their bright images make their text messages even more clickable, because who wouldn’t want to purchase cute summer outfits for their kids—especially with major savings like 25% off.
Tea Collection is a San Francisco-based children’s clothing company co-founded in 2002 by Emily Meyer and Leigh Rawdon. The clothing line is available through their e-commerce website as well as department stores and clothing boutiques worldwide.
Soko Glam uses SMS campaigns to tell their subscribers how to improve their skin through quizzes, tutorials, and their rewards program. Their messages are typically brief and without images, getting straight to the point.
Soko Glam is an online marketplace that specializes in Korean beauty products. The company was founded in 2012 by Charlotte Cho and David K. Cho, and is considered one of the biggest providers of K-Beauty products in the U.S.
Venus uses their SMS campaigns to detail promotions that are for a limited time only. This allows customers to find urgency in their messaging, compelling them to purchase Venus’s items in a timely fashion.
In 1984, Daryle Scott created Venus Body Wear, an American clothing and swimsuit retailer, selling women’s leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women’s swimwear and became known as Venus Swimwear.
Round Table Pizza
Round Table Pizza uses their SMS campaigns to communicate urgent offers like, “Get 12 wings for $7.99” or “celebrate Memorial Day weekend w/$19.99 Lg Double Play Pepp & Round”! These messages are often kept brief and without any images.
Round Table Pizza is a chain of pizza parlors in the western United States. The company is headquartered in Atlanta, Georgia.
Pura Vida sends out effective SMS campaigns to their subscribers. By using helpful images and brief copy detailing the offer, they compel their customers to buy the products advertised.
Pura Vida Bracelets is a La Jolla, California-based company that sells hand-crafted bracelets and jewelry online and through boutique stores. It was founded in 2010 by Griffin Thall and Paul Goodman, who discovered the bracelets while on a vacation in Costa Rica. After a number of celebrities were spotted wearing the product, interest increased, and the company has since sold over 2 million bracelets. Pura Vida partners with a number of charities, producing bracelets in those charities’ colors and donating a portion of those bracelets’ sale prices back towards the partner charities.
Pier 1 Imports
Pier 1 Imports keeps their SMS campaigns simple. Eliminating images and long complicated offers, they tell their customers about new arrivals and expiring offers.
Pier 1 Imports Inc. is a Fort Worth, Texas-based retailer specializing in imported home furnishings and decor, particularly furniture, table-top items, decorative accessories, and seasonal decor.
Pawz sends text messages with links to purchase, and brightly colored images offering 25% off the entire store. By making their special promotion the focus of their image, Pawz ensures that even if people skim their SMS message, they can’t help but get the gist of the offer. And who doesn’t love 25% off essentials for their furry friends!
Pawz is a small business that is family-owned and operated since 2015! Pawz donates 10% of their net profits to no-kill animal shelters. To date, Pawz has donated more than $500,000!
Papa Gino’s Pizzeria
Papa Gino’s uses SMS campaigns to simply communicate offers. With brief messaging and no images, Papa Gino’s Pizzeria is able to effectively detail their offers to their customers, (e.g. “click the link for a free cheese pizza with purchase”).
Papa Gino’s, Inc. is a restaurant chain based in Dedham, Massachusetts, specializing in American-style pizza along with pasta, subs, salads, and a variety of appetizers. There are 97 Papa Gino’s locations in Connecticut, Massachusetts, New Hampshire, and Rhode Island.
Nine West’s SMS campaigns are used to detail their more urgent offers, like Memorial Day sales. These messages create urgency enabling the customer to purchase the items today rather than tomorrow (when the offer is likely expired).
Nine West, also known as 9 West, is an American online fashion retailer which is based in White Plains, New York. It was founded in 1983 and closed its brick and mortar stores business in 2018.
Lulus keeps their SMS messaging brief and straight to the point. Without the use of images or long-form copy, they effectively compel the customer to click the link and purchase the aforementioned items.
Lulus is an American online retail company selling women’s clothing, shoes, accessories, intimates, and swimwear. The company was founded in 1996 as Lulu’s Fashion Lounge, a brick-and-mortar retail store specializing in vintage apparel.
Julep takes advantage of high-traffic holiday weekend to send their SMS campaigns. Their messages are straightforward, providing an offer code and further information about how to purchase items.
Julep Beauty, Inc. is a privately-held Seattle-based cosmetics company founded in 2007 by Jane Park, a former Starbucks and Boston Consulting Group executive. The company sells its products online, which includes the company’s Julep Maven service, in retail and in its branded beauty parlors.
Intelligent Blends takes advantage of text message marketing hyperlinks by sending MMS messages with creative photos, as well as links that showcase their brand logo and headline. This is a super smart move on Intelligent Blends’ part, as instead of just using an afterthought for their hyperlink title, they use the bolded font as another way to draw reader attention and summarize their text message.
Intelligent Blends is an exciting company dedicated to the pursuit of making single-serve cups available to brands and suppliers of all sizes. We operate a dedicated 100,000 square foot state-of-the-art facility in Southern California and our veteran management team has a combined average tenure of 25 years in manufacturing and co-packing experience.
Hibbett Sporting Goods
Hibbett Sporting Goods sends specific offers to their customers through SMS campaigns. Leaving out any unnecessary pictures and copy, they communicate to the customer exactly what the offer is.
Hibbett Sports, Inc. is a publicly traded holding company for Hibbett Sporting Goods, a full line sporting goods retailer headquartered in Birmingham, Alabama.
Free People uses their text message marketing as another channel in which to promote their products, services, and special deals. They reward subscribers by sending them new arrivals and special deals so they get a chance to purchase for anyone else. By adding photos of the products, they further entice consumers to buy.
Free People is an American bohemian apparel and lifestyle retail company that sells women’s clothing, accessories, shoes, intimates, and swimwear. Along with their other products, they also have a beauty and wellness category.
Fossil uses their SMS campaigns to advertise that there is a special offer or discount available. They are using a marketing tactic that provides just enough information in the message to intrigue the customer. Once the customer clicks the link (to find out the offer) they are usually compelled enough to buy the advertised item.
Fossil Group, Inc. is an American fashion designer and manufacturer founded in 1984 by Tom Kartsotis and based in Richardson, Texas. Their brands include Fossil, Relic, BMW, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches.
Foot Locker uses SMS campaigns to communicate several different offers like seasonal discounts, company information (e.g. “download the Foot Locker App”), and one-time discounts.
Foot Locker Retail, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in 28 countries.
Checkers uses their SMS campaigns to communicate one-time offers like “free delivery this weekend” or “get a $1 large fry today”. These expiring offers compel the customer to act right away and purchase quickly.
Checkers Drive-In Restaurants, Inc. is one of the largest chains of double drive-thru restaurants in the United States. The company operates Checkers and Rally’s restaurants in 28 states, and the District of Columbia. They specialize in hamburgers, hot dogs, french fries, and milkshakes.
Champ’s Sports communicates “new releases” through their SMS campaigns. Subscribers who receive these messages are able to be the first to hear about new products, and purchase incoming products before everyone else can get them.
Champs Sports is an American sports retail store, it operates as a subsidiary of Foot Locker. Products sold at Champs Sports include apparel, equipment, footwear, and accessories.
Bloomscape’s SMS campaigns consist of information about gardens and planting. Leaving out any images or advertising, Bloomscape teaches subscribers how to become better gardeners through quizzes and blog posts.
Bloomscape makes buying plants easy by delivering ready-to-go plants to its customer’s door. Bloomscape is a direct-to-consumer company with a mission to drastically improve the entire plant buying and care experience in every area of the home and garden.
Best Buy uses SMS campaigns to communicate with its customers “Best Buy Deal of the Day.” These offers expire and therefore persuades a customer to buy that advertised offer.
Best Buy is an American multi-national consumer electronics retailer headquartered in Richfield, Minnesota. It was originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music.
Anthropologie uses SMS campaigns to communicate with its customer about company perks. The company perks program, “Anthroperks”, are an effective way to create brand loyalty. Customers who sign up for an “Anthroperks” (or any company’s reward program) are more likely to buy items from that store to receive rewards.
Anthropologie is an American clothing retailer operating over 200 stores worldwide which offer an assortment of clothing, jewelry, home furniture, decoration, beauty, and gifts. Anthropologie is part of URBN brands, which includes Urban Outfitters, Free People, BHLDN, and Terrain. Wikipedia
Creating Eye-Catching SMS Campaigns
As you can see from the examples of SMS marketing campaigns above, text message marketing can be incredibly powerful! If you’re looking to add text message marketing to your marketing mix and have further questions, talk to our SMS marketing experts today. Or, check out more examples of how top brands use SMS marketing on SMS Archives, the first and only library of text message marketing examples.