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SMS Marketing Statistics

197% Increase in Marketers Using Text Message Marketing

Are you running a text message marketing campaign for your brand? Have you ever wondered how many other brands are running text message marketing campaigns as well? According to Chief Marketer, if you’re running a text message marketing campaign, you’re in the minority, but the percentage of brands running text message marketing campaigns is quickly growing year over year.In a recent survey done by Chief Marketer, 20.8% of marketers ran a text message marketing campaign in 2012, as you can see below in the nice little chart.

SMS Marketing Statistics 2012

While 20.8% doesn’t seem like a big number (it really isn’t), what is interesting is the amount of marketers that were running text message marketing campaigns the year before in 2012. According to the E-tailing Group, only 7% of marketers were running a text message marketing campaign during 2011, as you can see in the equally nice little chart below. That’s a 197% increase in marketers running text messaging campaigns in only the span of one year!

SMS Marketing Statistics 2011

Are you planning on implementing a text messaging campaign in 2014? If so, contact us and let us help make sure your text messaging campaign is a huge success!


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