Assisting in understanding how the regulatory environment of messaging applies to your client's campaigns.
Tatango has been helping agencies and their clients navigate mobile messaging compliance for the last 10 years, and we pride ourselves on being the foremost experts in our industry on this subject.
Your mobile messaging expert will help your agency and your clients understand the regulatory compliance associated with the Telephone Consumer Protection Act (TCPA), the CTIA, and the wireless carriers. Most importantly, they'll show you and your clients how to remain compliant with their unique mobile messaging campaign.
Tatango focuses on the following three entities when it comes to regulatory compliance.
The Telephone Consumer Protection Act (TCPA) is a federal law under the FCC that protects consumers from receiving text message spam. Violations of the TCPA can cost businesses up to $1,500 for each text message a consumer receives on their mobile phone.
The CTIA - The Wireless Association, is an international industry trade group representing all wireless communication sectors. The CTIA has developed rules and regulations for short code use. CTIA violations can result in the suspension of a short code.
The Tatango software platform connects to 60 different wireless carriers in the United States to send and receive mobile messages. Each wireless carrier has its own standards for how you can communicate to customers on its network. Violating wireless carrier standards can result in the suspension of a short code.