It's essential for you to know the results of each SMS campaign you send, which is why Tatango gives you a plethora of metrics to evaluate the success of each sent message. Learn more about the metrics available to Tatango customers below.
Tatango keeps an accessible record of all the text messages you've ever sent. This makes it easy to go back and see which text messages have performed the best so you can develop ideas for future messages.
Did you know that your SMS subscribers can respond to any of your SMS broadcasts and you'll actually be able to view all of your responses right within Tatango? Well it's true, and it's a great tool that captures feedback from your subscribers.
Want to know how many SMS subscribers received your last text message with AT&T, or what about Verizon? Tatango gives you a handy subscriber mobile carrier breakdown for each and every text message you send.
After each text message campaign you send, you'll get a report detailing how many of your SMS subscribers opted-out. This will give you valuable insight into what types of text messages produce the least amount of opt-outs, making your SMS campaign that more successful.
It's no use continuing to send text messages to mobile phone numbers that no longer or exist or are unable to receive text messages. For this reason, Tatango tells you which mobile phone numbers successfully received your message, and more importantly, which ones did not, allowing you to remove them from your subscribers.